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Top Tips for Writing Successful SMS Messages

Response and conversion rates on text messages via mobile device are impressive. And it’s truly the only universal messaging medium out there since every other platform has junk filtering and compatibility issues. This infographic from TextMarketer points to a few key elements of an effective SMS marketing message:

  • Start with an attention grabber to get the reader engaged and reading on.
  • Don’t use texting abbreviations – most mobile users don’t understand them.
  • Keep it short – A single text is 160 characters (although you can send multi-part text messages).
  • Tell them who you are – Consumers don’t know where the message is coming from unless you announce it.
  • Tell them what to do – A strong call to action is key to increasing the effectiveness of your messaging.

Top-Tips-for-Writing-Successful-SMS-Marketing-Messages

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About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog and recognized MarTech expert. Doug is a Keynote and Marketing Public Speaker. He's the CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. He's assisted SaaS companies like Angie's List, GoDaddy, Salesforce, Webtrends, and SmartFOCUS with their digital marketing and product strategies. Douglas is also the author of Corporate Blogging for Dummies.

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