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WordPress features, customization, themes, and plugins discussed at the Marketing Technology blog

March, 2016

  • 17 March

    Scribble Live: Document, Plan and Execute Your Content Strategy

    ScribbleLive Plan

    ScribbleLive announced the launch of ScribbleLive Plan, a content strategy and planning product which enhances marketers’ capabilities from strategy to execution.The launch of ScribbleLive Plan is an extension of their current product suite and is Saas software as a fully …

  • 16 March

    We Are Now Available in Apple News!

    Apple News

    Well, the mobile formats continue to roll out – with Google launching AMP, Facebook opening Instant Article, and Apple opening Apple News! We’ve completed our AMP integration on the site, submitted to Facebook for permission on Instant Article, and we’re …

  • 12 March

    Underscores: The Optimal Bare WordPress Theme

    Underscores - Bare WordPress Theme

    We’ve written in the past alerting those purchasing a WordPress site to avoid buying a site where a purchased theme is modified from its core code. Unless you have a huge budget and lots of time, purchased themes are great as …

February, 2016

  • 26 February

    How to Add Mobile App Banners to Your Site

    Mobile App Banners

    We have an absolutely stunning mobile application that’s automatically fed content from our site, built by the mobile engagement experts at BlueBridge, a sponsor of the site. You can read more about their amazing mobile app platform and download our …

  • 21 February

    Our Best Performing Email Opt-In Strategy Ever

    sumome wordpress

    My marketing podcast colleague, Erin Sparks, loves to give me a hard time about our opt-in strategy on the Marketing Technology Blog. Before we talk about what we’ve tested and what’s worked, I should explain the importance of email. If …

  • 10 February

    Yoast SEO: Canonical URLs on a Site with Optional SSL

    SSL Https

    When we moved our site over to Flywheel, we didn’t force everyone into an SSL connection (the https:// url that ensures a secure connection). We’re still undecided on this. We may ensure that form submissions and the ecommerce portion are …

  • 8 February

    MainWP: Centrally Manage Your WordPress Sites


    The great folks at Automattic have been closely integrating centralized WordPress management through their Jetpack plugin. I’ve already run into one issue with it, though, losing all of my past Jetpack analytics when my site somehow got disconnected and a …

  • 4 February

    The Impact of Slow Site Speeds on Your Business


    Our recent post where we lamented about migrating our site to a new host got a lot of attention. No one wants to shift hosting companies… and especially someone like us that have 30 or so sites that we actively …

January, 2016

  • 31 January

    We’ve Moved Hosts… You May Want To As Well


    I’ll be honest that I’m incredibly disappointed right now. When managed WordPress hosting hit the market and some friends of mine launched their company, I couldn’t have been happier. As an agency, I was tired of running into issue after …

  • 17 January

    Bluebridge: Drag and Drop, Beautiful Mobile Apps as a Service

    Bluebridge Mobile Apps

    We were devastated a few years ago when our mobile app builder ended support for our mobile app. The app had over a thousand users. These subscribers that were engaged and spent a lot of time with the platform. While …

  • 11 January

    6 Questions to Ask Yourself Before Starting Your Website Design

    Web Design Planning

    Building a website can be a daunting task, but if you think of it as a chance to reevaluate your business and sharpen your image, you’ll learn a lot about your brand, and might even have fun doing it. As …

December, 2015

  • 16 December

    Wishpond: Making Waves in Lead Generation and Automation

    wishpond analytics

    There’s a storm on the horizon in the marketing automation industry. Barriers to entry for new platforms are getting lower and lower, mature platforms are being swallowed up by enterprise marketing platforms, and those left in the middle are in …