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WordPress features, customization, themes, and plugins discussed at the Marketing Technology blog

October, 2016

  • 21 October

    Vision6: An Affordable, Customizable, Enterprise Marketing Automation Solution

    Vision6 Marketing Automation

    Australia’s largest email marketing company is now expanding into the United States, offering a customizable, enterprise-grade marketing solution to mid-market companies and agencies at an affordable price. Vision6 is an integrated email marketing automation solution built for marketers and agencies. …

  • 7 October

    Website Features Checklist: The Ultimate Must-Haves for Your Site

    Business Website Checklist

    Wow. I love it when someone designs a checklist on an infographic that’s both simple and informative. My Web Programmer designed this infographic to develop a list of features they believe should be included in every small business website. I’m …

August, 2016

  • 28 August

    LeadPages: Deploy Beautiful, Responsive Landing Pages in Minutes

    Landing Page Platform

    LeadPages is a landing page platform that allows you to publish templated, responsive landing pages To Facebook, WordPress or your own site with just a few clicks. With LeadPages, you can easily create sales pages, welcome gates, landing pages, launch …

July, 2016

  • 18 July

    How to Launch a WordPress Site that is Optimized for Search

    Launch Optimized WordPress Site for Search

    As WordPress continues to capture enterprise marketshare, we continue to get many more requests from large businesses who have beautiful sites designed by amazing branding and graphic design companies – but lack the optimization needed to impact their organic search …

June, 2016

  • 27 June

    Add CSS Animation To Your WordPress Site with CSS Hero’s Plugin

    CSS Hero Animation Plugin for WordPress

    CSS Hero is a fantastic resource for CSS modifications in WordPress themes for quite some time. Tools like these are making customizations simple to WordPress users who want to customize their designs, but lack the CSS coding experience necessary. CSS …

  • 24 June

    Making the Case for WordPress in Enterprise: Pros and Cons

    High Performing WordPress Hosting

    WordPress.org is growing in the enterprise, used across every major industry nowadays. Unfortunately, major businesses still bypass WordPress because of its reputation as a small business or independent blogging platform. In recent years, dedicated WordPress managed hosting platforms have evolved. …

  • 23 June

    Pantheon: Serious WordPress or Drupal Hosting with New Relic

    Pantheon and New Relic

    We have 47 active plugins on our WordPress installation. That’s a lot of plugins, many of which may slow down the performance of WordPress. We do some comprehensive speed tests before deploying plugins, or we may even use some of …

  • 21 June

    Add Store Location to WordPress with Bullseye

    Store Location Software

    Bullseye Locations is a SaaS provider of store locator and dealer locator software. Their platform provides a feature-rich store locator service, powering locators for more than 4,000 customers. They’ve just released a WordPress plugin that easily integrates their store location …

May, 2016

  • 27 May

    How to Speed Up Your WordPress Site

    How to Speed Up WordPress

    We’ve written, to a great extent, the impact of speed on your users’ behavior. And, of course, if there’s an impact on user behavior, there’s an impact on search engine optimization. Most people don’t realize the number of factors involved …

April, 2016

  • 29 April

    Integrate Shopify Seamlessly With Your WordPress Site

    WordPress Shopify

    We’ve been setting up quite a few Woocommerce sites for clients… and it hasn’t been easy. The Woocommerce interface is a bit clunky and additional features are mostly available through a plethora of plugins that require paid subscriptions… and more …

  • 17 April

    How To Select a CMS that is Optimized for Search

    Content Management System and Search Engine Optimization

    Today I met with a client who has been struggling with their search engine rankings. As I reviewed their Content Management System (CMS), I looked for some basic best practices that I could not find. Before I provide a checklist …

  • 5 April

    Why Should Your Company Pay for Managed DNS?

    Domain Name Service - DNS

    While you manage the registration of a domain at a domain registrar, it’s not a great idea to actually manage where and how your domain resolves with the domain registrar. DNS management (setting up A and CNAME records for your …