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Why Use Visual Content in Social Media?

B2B Marketing Infographics recently created an infographic to take a closer look at some interesting statistics from Heidi Cohen in using visual content in social media marketing. The statistics provided are compelling that any social strategy your company is currently involved in must be dominated by visuals.

  • Publishers who use infographics as their marketing weapon can increase their traffic by 12%. Photos are liked twice as much as text updates on Facebook.
  • 94% more total views on average are attracted by content containing compelling images than content without images.
  • 67% of consumers consider clear, detailed images to be very important and carry even more weight than the product information, full description, and customer ratings.
  • 60% of consumers are more likely to consider or contact a business whose images appear in local search results.
  • 37% increase in engagement is experienced when Facebook posts include photographs.
  • 14% increase in pageviews are seen when press releases contain a photograph. (They climb to 48% when both photographs and videos are included.)


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About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog and recognized MarTech expert. Doug is a Keynote and Marketing Public Speaker. He's the CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. He's assisted SaaS companies like Angie's List, GoDaddy, Salesforce, Webtrends, and SmartFOCUS with their digital marketing and product strategies. Douglas is also the author of Corporate Blogging for Dummies.

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One comment

  1. I agree, sometimes people like to listen to something rather than read it. Why read a 2000 word article when someone can create a video about it and summarize what the article was trying to say.
    Photos can also make any content more appealing. Would you rather read a 3000 word article or would you rather read a 3000 word article with lots of pictures. The answer is simple.

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