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How to Capitalize on Valentine’s Day Commerce in 2016

Time is running out for Valentine’s Day… but thankfully not for e-commerce providers.Valentine’s Day purchases go down to the wire, with nearly two-thirds of Valentine’s Day shoppers waiting until the last week to make their purchase  Tweet This!.

And purchase they will! 54.9% of Americans will spend a record $18.9 billion over last year – up $1.6 billion  Tweet This!.

Check out The Shelf’s Infographic, A Digital Marketing Guide to Valentine’s Day. They provide these 6 strategies for ecommerce providers to increase Valentine’s Day sales:

  1. Target Last Minute Shoppers – two-thirds of Americans don’t even begin planning until a week or less.
  2. Focus on Men – who spend nearly double what women spent last year.
  3. Pinterest Gift Collages – work with influencers to publish gift round-up collages with your products.
  4. Engagements – it’s the most popular day to get engaged!
  5. YouTube Hauls – work with vloggers and influencers to include your products in gift haul videos.
  6. Targeting – what are your customers looking for? Even pets are a huge draw so use targeting to increase conversions.

Valentine's Day Infographic 2016

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About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies.

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