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Technology

New media and online technologies discussed at the Marketing Technology blog

November, 2016

  • 20 November

    What is a TLD? Top Level Domains Explained

    tld - com

    If you parse any domain name, the top level domain is the last section after the last dot. That’s the highest level within the hierarchy of a domain name. So, for marketingtechblog.com, the TLD is .com. When the web was …

October, 2016

  • 31 October

    Using GarageBand Normalization to Correct Your Low Audio Inputs

    Garageband Podcasting

    We’ve built out an incredible podcast studio in Indianapolis with state-of-the-art digital mixers and studio quality microphones. I’m not running any special software, though. I just bring the mixer output directly into Garageband where I record each mic input to an independent …

September, 2016

  • 1 September

    How Effective Is Live Streaming For Your Brand?

    Live Streaming

    As social media continues to explode, companies are on an evolving quest for new ways of sharing content. In the past, most businesses stuck to blogging on their website, which made sense: It’s historically been the cheapest, easiest, and most …

August, 2016

  • 21 August

    55+ Sites to Discover or Promote Startups, Apps or Tools

    Find tools online

    Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from customized alerts we have …

  • 14 August

    Webflow: Design, Prototype and Launch Dynamic, Responsive Websites

    webflow responsive prototyping

    Is wireframing a thing of the past? I’m beginning to think so as a new wave of WYSIWYG codeless, drag and drop editors are now hitting the market. Content Management systems that present one view on the back-end and another …

  • 8 August

    Domain Discovery: Enterprise Management of Domain Assets

    Domain Names

    Chaos lurks in the digital world. Any company can easily lose track of its digital assets in an era when domain registrations happen in dozens of different ways and when mergers and acquisitions constantly add new websites to the mix. …

  • 2 August

    The Future Isn’t Jobless and Never Has Been

    Jobs that did not exist

    The paranoia regarding the future of artificial intelligence, robotics, and automation really needs to stop. Every industrial and technical revolution in history opened humans up to unlimited opportunities for applying their talent and creativity. It’s not that certain jobs don’t …

July, 2016

  • 13 July

    Visual Communication is Evolving in the Workplace

    visual communications

    This week, I was in two meetings with different companies this week where internal communications were the focus of conversation: The first was Sigstr, an email signature marketing tool to manage email signatures across the company. A key issue within …

  • 12 July

    5 Reasons Marketers are Investing More in Customer Loyalty Programs

    Customer Loyalty Marketing Infographic

    CrowdTwist, a customer loyalty solution, and Brand Innovators surveyed 234 digital marketers at Fortune 500 brands to discover how consumer interactions intersect with loyalty programs. They’ve produced this infographic, the Loyalty Landscape, so marketers could learn how loyalty fits into …

  • 11 July

    The Myth of the DMP in Marketing

    Data Hub

    Data Management Platforms (DMPs) came on the scene a few years ago and are seen by many as the savior of marketing. Here, they say, we can have the “golden record” for our customers.  In the DMP, vendors promise that …

  • 5 July

    How Machine Learning and Acquisio Will Grow Your Business

    Acquisio Machine Learning and PPC

    During the industrial revolution humans acted like parts in a machine, stationed along assembly lines, trying to make themselves work as mechanically as possible. As we enter what is now being called the “4th Industrial Revolution” we have come to …

  • 4 July

    What is a Brand?

    Brand

    If I were to admit anything about spending twenty years in marketing, it was honestly that I didn’t fully comprehend the impact of a brand across all of the marketing efforts. While that may sound like a ridiculous statement, it’s …

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