Women

Martech Zone articles tagged women:

  • Ecommerce and RetailMen vs Women: Online Shopping Behavior

    The Online Shopping Behavior of Men vs. Women

    Online shopping habits vary significantly between women and men, reflecting differences in priorities, decision-making processes, and responses to marketing strategies. This divergence provides valuable insights for businesses aiming to optimize their e-commerce platforms and marketing campaigns. Men vs. Women: Evolutionary Roles The difference in online shopping habits between men and women is not merely a reflection of contemporary cultural norms…

  • Social Media & Influencer MarketingHeartbeat

    Heartbeat: Reach Over 150,000 Passionate Female Millennial Consumers

    Brands today are spending $36 billion on social channels to engage and acquire new millennial consumers using Influencer-style campaigns with celebrity names. However; engagement and conversions are low because millennial women trust and engage more with friends’ recommendations exclusively when choosing between one product or service and another. Heartbeat is a platform for millennial women to promote brands within their…

  • Marketing Infographicsmen women social media mobile

    How Women and Men Use Social Media and Mobile Differently

    Did you know that women are more likely to play games on their smartphone, more likely to like a brand to get deals and more likely to utilize mobile and social media to keep tabs on family and communicate with one another? The gender difference revolves around three distinct areas: our personal and professional relationships, the need for information and…

  • Marketing Infographicswomen social media

    Why Women Are The Real Power Behind Social Media

    During peak hours, almost 76 of online users who are on Facebook are actually women, and they update their statuses on Twitter and Instagram way more often than men. This is an interesting figure to consider, and is probably why a lot of brands appeal or target women when it comes to their online marketing campaign. This infographic shows that…

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