Social Media Reporting
Martech Zone articles tagged social media reporting:
-
Social Media & Influencer Marketing
Douglas KarrMar 27, 2023
Why Should Your Company Invest In A Social Media Management Tool?
Social media management tools are software platforms that help businesses manage, schedule, and analyze their social media marketing efforts across multiple platforms. 87% of marketers reported using social media management tools to manage their social media presence. Social Media Examiner Social media management and social media marketing are related but distinct concepts. Social media management refers to the process of…
-
Advertising Technology
Douglas KarrApr 14, 2022
Vendasta: Scale Your Digital Marketing Agency With This End-To-End White-Label Platform
Whether you’re a startup agency or a mature digital agency, scaling your agency can be quite the challenge. There are really only a few ways to scale a digital agency: Acquire New Customers – You have to invest in sales and marketing to reach new prospects, as well as hire the talent necessary to fulfill those engagements.Offer New Products and…
-
Analytics & Testing
Douglas KarrMar 17, 2021
Agorapulse: Your Simple, Unified Inbox For Social Media Management
Over a decade ago, at Social Media Marketing World, I met with the incredibly kind and brilliant Emeric Ernoult – founder and CEO of Agorapulse. The Social Media management tools market is crowded. Granted. But Agorapulse treats social media as corporations need it to be… a process. It’s become harder and harder to select the right tool (or tools) for…
-
Analytics & Testing
Douglas KarrFeb 18, 2021
Crowdfire: Discover, Curate, Share, and Publish Your Content For Social Media
One of the biggest challenges of keeping and growing your company’s social media presence is providing content that provides value to your followers. One social media management platform that stands out from its competitors for this is Crowdfire. Not only can you manage multiple social media accounts, monitor your reputation, schedule and automate your own publishing… Crowdfire also has a…
-
Analytics & Testing
Douglas KarrAug 27, 2016
Digimind: Social Media Analytics for the Enterprise
Digimind is leading SaaS social media monitoring and competitive intelligence company utilized by enterprise companies and the agencies working with them. The company offers multiple solutions: Digimind Social – for understanding your audience, measuring your social marketing ROI, and analyzing your reputation. Digimind Intelligence – offers competitive and industry monitoring so you can anticipate market shifts and identify business opportunities.…
-
Marketing Infographics
Douglas KarrSep 13, 2014
12 Steps to Social Media Marketing Success
The folks at BIGEYE, a creative services agency, have put together this infographic to assist companies in developing a successful social media marketing strategy. I really love the breakout of the steps but I also empathize that many companies don’t have all the resources to accommodate the demands of a great social strategy. The return on building an audience into…
-
Analytics & Testing
Douglas KarrDec 14, 2012
Brandwatch Social Media Monitoring
Marketers sometimes make the mistake of using tools like Google Alerts to monitor their brand. The problem with Google Alerts is that much of the content within social media isn’t identified, indexed and found as it happens. Companies need to respond to requests immediately. There’s a very high probability that you’re missing the conversation that’s happening if you’re not utilizing…
-
Analytics & Testing
Douglas KarrNov 19, 2012
Social CRM Fuels Engagement and Growth
Social CRM is one of those terms that tends to get overused and confused. It seems virtually every company that has any social features has begun to classify their applications in the Social CRM realm. In my opinion, there are several features that a social platform must have before it calls itself a Social CRM: Monitoring – the ability to…