Social Media Content
Martech Zone articles tagged social media content:
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Artificial Intelligence
Douglas KarrDec 20, 2023
Fotor: Edit, Enhance, and Create Beautiful Images Using AI And Other Easy Photo Editing Tools
Photo editing has become essential to visual storytelling, yet it often presents challenges. The process requires skill and the right tools, from adjusting lighting and color to removing unwanted elements. In the past, professional photo editing tools that accommodated any capability were expensive and had steep learning curves. Amidst these challenges, Fotor emerges as a comprehensive solution. Fotor: A Comprehensive…
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Social Media & Influencer Marketing
Douglas KarrOct 26, 2023
Tailwind: Your Small Business Virtual Social Media Marketing Team for Instagram, Facebook, and Pinterest
The need for effective marketing is more critical than ever. Small businesses and brands constantly seek ways to stand out and meaningfully engage their audience. The traditional approach often involves creating and scheduling social media posts and email campaigns from scratch, which can be overwhelming or beyond the resources of many small businesses. Hours are spent pondering over the perfect…
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Social Media & Influencer Marketing
Douglas KarrSep 23, 2023
Emplifi’s Social Marketing Cloud: Elevating The Social Media Strategy For Enterprise
Effective social media marketing is essential for businesses to thrive. With the ever-evolving landscape of social platforms and consumer expectations, navigating this space can be daunting. Before we delve into the features and benefits of Emplifi’s Social Marketing Cloud, let’s identify the key challenges that marketers encounter in the realm of social media: Fragmented Workflows: Managing various social media channels…
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Content Marketing
Douglas KarrJul 24, 2023
Validate Your Social Media Strategy Against this 8-Point Checklist
Most companies who come to us for social media marketing (SMM) look at social media as a publishing and acquisition channel, severely limiting their ability to grow their brand’s awareness, authority, and conversions online. There’s so much more to social media, including listening to your customers and competitors, expanding your network, and growing your people and brand’s authority online. If…
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Analytics & Testing
Douglas KarrFeb 18, 2021
Crowdfire: Discover, Curate, Share, and Publish Your Content For Social Media
One of the biggest challenges of keeping and growing your company’s social media presence is providing content that provides value to your followers. One social media management platform that stands out from its competitors for this is Crowdfire. Not only can you manage multiple social media accounts, monitor your reputation, schedule and automate your own publishing… Crowdfire also has a…
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Social Media & Influencer Marketing
Douglas KarrDec 15, 2020
What’s the Probability Your Social Media Strategy Will Provide a Return on Investment?
This week, a client we’re consulting with was asking why the content they’ve been working so hard on doesn’t seem to be making a difference. This client hasn’t worked to develop their following on social media, instead of applying most of their efforts into outbound marketing. We provided them with a snapshot of the size of their audience in social…
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Social Media & Influencer Marketing
Shane BarkerFeb 24, 2020
4 Strategic Ways to Improve Your Visual Content
We have now entered an era during which users want appealing content, and they want it quickly. In addition to making that possible, here’s why you should use visual content: Easy to share Simple to remember Fun and engaging It’s thus clear that you need to step up your visual marketing game. To help you, I’ve put together four strategies you can implement…
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Marketing Infographics
Douglas KarrSep 1, 2017
A Social Media Marketing Plan in 6 Easy Steps
Social media continues to progress as a networking, listening, publishing, support, and promotion tool for businesses. Social media advertising is advancing, providing more methods and advanced targeting that is lowering the cost per engagement. The platforms for listening, responding, publishing, measuring, and executing campaigns are established and continue to provide great offerings for businesses. With a multitude of social media…