Social Business

Martech Zone articles tagged Social Business:

  • Social Media & Influencer MarketingSocial Business By Design

    The First Step in Social Business: Discovery

    I recently finished reading (for the second time) the excellent book, Social Business By Design: Transformative Social Media Strategies for the Connected Company, by Dion Hinchcliffe and Peter Kim. The question I often hear is, Where do we start? The short answer is that you should start at the beginning, but how we define the beginning is probably the most…

  • Marketing Infographicssocial proof website

    Social Proof Your Website

    Enabling your site for social media is one strategy, but actually building a social strategy around the community that gathers there is quite another. The two shouldn’t be mixed up… one is about tools, the other is about people. Keep in mind that there are many, many sites that don’t have all the new fangled tools, but have incredible social…

  • Content Marketingmarty thompson

    Social Business, the Quiet Revolution

    Social media and social technologies are now an integral component of how companies do business.  It has become completely intertwined and integrated in our marketing efforts. Digital marketers can’t talk about content, SEO, website optimization, PR. Customers, whether they realize it or not, now have a completely new role to play within the corporate setting. They play a fundamentally different role in…

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