Safari

Martech Zone articles tagged safari:

  • CRM and Data PlatformsWhy Are Data Management Platforms Being Phased Out?

    The Downfall of Data Management Platforms (DMPs)

    We’re in an era where privacy matters to customers more than ever, and cookies are on their way out. This shift is shaking things up for everyone in the advertising industry. 77% of industry folks and 75% of publishers say they’re ready for a world without cookies and identifiers. IAB, State of Data But actions speak louder than words. Advertisers…

  • Mobile and Tablet MarketingAdd To Home Screen - iOS

    Avoid the App Store with Apple iOS Add to Home Screen

    I’ll catch some flack for this, but I’m not a Mac fan. Ok, I just plain can’t stand them. I can’t put my finger on why, but here’s a start: to develop an App for the illustrious iPhone, you must develop only on a Mac with Mac software – an investment well over $2,000. Nevertheless, the iPhone is a market-changer,…

  • Mobile and Tablet MarketingApple Search for Business, Websites, and Mobile Apps

    How To Optimize Your Business, Site, and App for Apple Search

    The news of Apple ramping up its search engine efforts is exciting news, in my opinion. I always hoped that Microsoft could compete with Google, and I was disappointed that Bing never attained a significant competitive edge. You’d think they could grab more market share with their own hardware and embedded browser. I’m not sure why they haven’t, but Google…

  • Mobile and Tablet MarketingSmart Banner for Apple iPhones on iOS

    Promote Your iTunes Podcast with a Smart App Banner

    If you’ve read my publication for any extended period of time, you know that I’m an Apple fanboy. It’s simple features like I’m going to describe here that makes me appreciate their products and features. You’ve probably noticed that when you open a site in Safari in iOS that businesses often promote their mobile application with Smart App Banner. Click…

  • Email Marketing & Automationbrowsing around

    Internet Explorer Still Top Browser for Viewing Email

    The folks at Litmus have released this infographic, Internet Explorer Still Top Choice for Web-Based Email. I think that always comes as a surprise to those of us in the online industry – who gravitate to Chrome and Safari, but we often lose sight of who our clients are and the corporate environment they’re in. This is where IE is…

  • Marketing & Sales Videosadobe shadow screenshot

    Test Across Devices Easily with Adobe Shadow

    If you’ve ever been testing a site across mobile and tablet browsers, it can be both painstaking and time-consuming. Some companies have come up with tools to mimic rendering on the devices, but it’s never quite the same as testing on the device themselves. I was reading Web Designer magazine today and found that Adobe launched Shadow, a tool to…

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