Referral Traffic
Martech Zone articles tagged referral traffic:
-
Analytics & Testing
Douglas KarrJan 12, 2023
What Are The Most Common Key Performance Indicators (KPIs) in Digital Marketing?
As sailors navigated the globe centuries ago, they would frequently pull out their sextant to determine the location, direction, and speed of their ship with respect to the sun, the stars, or the moon. They’d frequently take these measurements to ensure that their ship was always heading to its destination. As marketers, we use Key Performance Indicators (KPIs) in much…
-
Advertising Technology
Douglas KarrJul 15, 2022
Google Analytics: Why You Should Review And How To Modify Your Acquisition Channel Definitions
We’re assisting a Shopify Plus client where you can buy leisurewear online. Our engagement is to assist them in the migration of their domain and optimization of their site to drive more growth through organic search channels. We’re also educating their team on SEO and helping them to set up Semrush (we are a certified partner). They had a default…
-
Social Media & Influencer Marketing
Ekalavya HansajAug 15, 2021
9 Reasons Why Investing In Referral Marketing Software Is The Best Investment For Your Business Growth
When it comes to business growth, the usage of tech is inevitable! From small mom-and-pop shops to big corporates, it’s undeniable that investing in tech pays big and that many business owners don’t realize the weight an investment into tech carries. But staying on top of advancing technology and software is no easy task. So many options, so many choices……
-
Analytics & Testing
Nina RitzOct 19, 2018
How to Improve Customer Loyalty with Digital Marketing
You can’t retain what you don’t understand. When focused on constant customer acquisition, it gets easy to get carried away. Okay, so you’ve figured out an acquisition strategy, you’ve made your product/service fit into the customers’ lives. Your unique value proposition (UVP) works – it entices conversion and guides purchase decisions. Do you know what happens after? Where does the user…
-
Analytics & Testing
Douglas KarrMar 6, 2016
DemandJump: Predictive Marketing and Competitive Intelligence
The Internet is an amazing source of data that, if mined, can produce a wealth of knowledge. But according to this year’s CMO Survey, only one-third of marketers are able to prove the impact of their marketing spend, only half are able to obtain a good qualitative sense of the impact, and almost 20% are able to measure any impact…
-
Analytics & Testing
Douglas KarrNov 26, 2014
A Guide to Measuring B2B Marketing Success
Many companies struggle to compartmentalize and develop a consistent set of marketing metrics with their business-to-business marketing efforts. This infographic from g2m solutions is a compilation of B2B marketing metrics that they expound on further in their Measuring Marketing ROI ebook. The SMART Approach to Marketing Analytics SMART is an acronym for a standardized approach to any marketing effort: Select…
-
Analytics & Testing
Douglas KarrSep 8, 2010
Social Media + Analytics = Inaccurate
If I were to ask you which source provided more traffic to your site, Twitter or Facebook… how would you determine that? The majority of web analytics users would log in and look at their referring sources and come up with the value. That’s a problem. Some companies simply add “twitter.com” as a referring source and think that it does…