Real-time
Martech Zone articles tagged real-time:
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Artificial Intelligence
Jay PrasadMar 12, 2024
Relo: It’s Time to Take the Guesswork Out of Sports Marketing Measurement
It’s the time of year for predictions-focused articles, and it doesn’t take great foresight to state that most will center on artificial intelligence (AI) to do the job smarter and quicker, and/or analytics that confirm that sponsorship buys being made are wise investments. With the rapid changes occurring in the sports marketing industry, those are the important topics to track.…
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Social Media & Influencer Marketing
Douglas KarrFeb 29, 2024
Influencer Marketing Trends: Experts Reveal Strategic Evolution and Key Insights for 2024
Influencer marketing is one of the fastest-changing industries as it’s also one of the most modern ones. And also – one of those that are constantly growing. Last year the industry reached $21.1 billion, up from $16.4 billion the year before. Further expansion is anticipated in 2024, and brands know this to be true: more and more of them allocate…
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Sales Enablement
Douglas KarrSep 18, 2023
Kompyte: Boost Your Sales with Competitive Intelligence Automation Software
Staying ahead of the competition is crucial. That’s where Kompyte, powered by Semrush, takes the hassle out of competitive intelligence and helps your sales teams close more deals. Kompyte scans millions of data sources daily, effortlessly identifying changes in your competitive landscape. It tracks all your competitors’ online activities, effectively filtering out the noise and leaving you only the insights…
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CRM and Data Platforms
Douglas KarrMay 28, 2023
Spiro: An AI-Driven CRM for Manufacturers and Distributors That Meets Today’s Sales Challenges
Managing customer relationships and sales processes can be daunting, especially for manufacturers and distributors. Traditional CRM systems often fall short, frustrating manufacturers and distributors with manual data entry, lack of visibility, and missed opportunities. However, Spiro, an AI-driven CRM, is changing the game by addressing these challenges head-on and providing a comprehensive solution. One of the most common complaints about…
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Advertising Technology
Maria NovikovaMay 16, 2023
How Creative Management Platforms Help Media Buyers Manage Personalized Ad Campaigns Across Channels
With new advertising platforms like TikTok, retail media networks (RMN), or connected TV (CTV) ad platforms added to the ad channel mix, media buyers are pressured to craft and distribute more creatives that resonate with people than before. Additionally, strengthened privacy regulations left them without precise techniques for audience targeting, such as third-party (3p) cookies and mobile IDs. That means…
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Sales and Marketing Training
Douglas KarrSep 23, 2022
Digital Transformation: Old Marketer vs. New Marketer
As I researched the Alterian site, I found this excellent diagram on their customer engagement page. The diagram effectively portrays how marketing has changed. It truly makes it clear as to whether or not your marketing has evolved. The strategies and tools marketers employ have dramatically transformed over the years. Technological advancements and data analytics have driven the shift from…
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Advertising Technology
Michael Della PennaOct 15, 2020
Your Brand Playbook For Delivering a Successful 2020 Holiday Season
The COVID-19 pandemic has had a dramatic impact on life as we know it. The norms of our day-to-day activities and choices, including what we buy and how we go about doing so, have shifted with no sign of reverting back to old ways anytime soon. Knowing the holidays are around the corner, being able to understand and anticipate consumer…
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Content Marketing
Sienna AmeliaSep 5, 2019
Real-Time Communications: What is WebRTC?
Real-time communication is changing how companies are utilizing their web presence to proactively interact with prospects and customers. What is WebRTC? Web Real-Time Communication (WebRTC) is a collection of communications protocols and APIs originally developed by Google that enable real-time voice and video communication over peer-to-peer connections. WebRTC allows web browsers to request real-time information from the browsers of other…
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CRM and Data Platforms
Douglas KarrJul 9, 2017
Bluecore’s Real-Time Decisioning Platform for eTail
You’re the marketer. What are you going to do next? This is a question marketers ask themselves constantly. Data is now flowing into organizations at record speed and volume, and the process of organizing and acting on this data can be paralyzing. For starters, you’re tasked with knowing a variety of things about your customers: Who are my most valuable…
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Mobile and Tablet Marketing
Cáit PowerMay 2, 2017
Mobile Gaming Marketing at a Glance, the Best Learnings from Operators
A decade in and smartphones have well and truly taken over. Data shows that by 2018, there will be 2.53 billion smartphone users around the world. The average user has 27 apps on their device. How do businesses cut through the noise when there is so much competition? The answer lies in a data-led approach to app marketing and understanding…