Real-time Big Data

Martech Zone articles tagged real-time big data:

  • Analytics & Testing
    Marketing

    Big Data is Pushing Marketing into Real-Time

    Marketers have always sought to reach their customers at just the right moment – and to do so before their competitors. With the advent of the Internet and real-time analytics, the timeframe for being relevant to your customers is shrinking. Big Data is now making marketing even faster, more responsive, and more personal than ever before. The massive amounts of…

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