Quality

Martech Zone articles tagged quality:

  • Marketing ToolszipBoard Online Proofing Collaboration Workflow Approval Platform for web, video, content, documents, code review, etc.

    zipBoard: Streamlining Proofing and Collaboration Workflows for Any Digital Asset

    Online proofing has become an essential process in the digital age, ensuring accuracy and effectiveness in various content creation, document collaboration, and marketing collateral. This systematic approach involves several prioritized steps, each crucial in maintaining the integrity and appeal of digital content. Brands utilize proofing processes and workflows to collaborate, verify, and approve: Accuracy and Quality: The primary goal of…

  • Content MarketingQuantity versus quality of content, a list of questions

    20 Questions For Your Content Marketing Strategy: Quality vs. Quantity

    How many blog posts should we write each week? Or… How many articles will you deliver each month? These may be the worst questions I constantly field with new prospects and clients. While it’s tempting to believe that more content equates to more traffic and engagement, this isn’t necessarily true. The key lies in understanding the varying needs of new…

  • Content MarketingContent Marketing 2023: Trends, Mediums, Channels and Strategies

    The State of Content Marketing In 2023: Benefits, Mediums, Channels, and Trends

    Content marketing is a strategy to create and distribute valuable, relevant, and consistent content to attract and engage a target audience. This content can take various forms, from blog posts and videos to infographics and podcasts. For several compelling reasons, companies in the business-to-business (B2B) or business-to-consumer (B2C) sectors invest in content marketing. Why Companies Invest in Content Marketing Establishing…

  • Sales and Marketing TrainingTrainual: Onboarding, Playbooks, SOPs, Employee Handbooks, Training Platform

    Trainual: Boost Your Sales and Marketing Performance with Comprehensive Onboarding, Playbooks, and SOPs

    Most successful organizations will tell you that the success of their business came from optimizing processes, building efficiency, and executing consistently… which in turn enabled them to scale and grow. While platforms provide consistency and provide storage for institutional knowledge, employees are still critical to your sales and marketing success. The ability to ramp up new employees and then educate…

  • Content Marketingfindability

    Findability – 21 New Rules of Content Marketing

    While the foundations of building a site are still in play, it’s the content that’s now successfully driving the success to companies investing in great marketing strategies. Many companies who invested heavily in search engine optimization have seen those investments lost… but companies who continued to push for relevant, frequent and recent content that provided value to their audience continue…

  • Content Marketingprice speed quality

    Productivity: The “Fast, Cheap, Good” Rubrik

    As long as there have been project managers, there has been a quick-and-dirty trick for describing any project. It’s called the “Fast-Cheap-Good” rule, and it will take you about five seconds to understand. Here’s the rule: Fast, cheap or good: Pick any two. The purpose of this rule is to remind us that all complicated endeavors require tradeoffs. Whenever we…

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