Purchase Behavior

Martech Zone articles tagged purchase behavior:

  • Analytics & TestingQualsights Product Consumption Intelligence for Behavioral Insights

    Product Consumption Intelligence is the Future of Behavioral Insights

    Capturing the attention of today’s consumers requires knowing exactly what they want. And the creation of the new pink doesn’t happen without getting an audience pulse-check to ensure it’s effective out in the wild. Although how brands measure data has significantly changed in recent history, there has always been one missing piece to the insights puzzle—real-time, post-purchase consumption metrics.  Strolling…

  • Social Media & Influencer MarketingSocial media marketing personalization tips

    Personalized Social Media Marketing: Five Tips To Make Personalization Work Without Turning Away Customers

    The purpose of personalized social marketing is to connect audiences and existing customers through data in order to deliver an optimal marketing experience. In order to target potential customers more effectively, businesses can collect and use data to identify patterns and connect with customers through social media. Marketers and sales teams use these insights to identify their target audiences and…

  • Analytics & Testing
    data driven

    Information Generation: Reaching Millennials with a Data-Driven Approach

    According to a recent survey by Zillow, millennials spend more time researching, shopping around for the best option and comparing prices before making a purchase. And while this new era of the ultra-informed consumer represents a major shift for brands and companies, it also provides a golden opportunity. While many marketers have shifted their marketing mix to focus on digital activities, it…

  • Ecommerce and Retail
    retail customer journey 1

    Retail Customer Journeys Have Absolutely Changed

    Sometimes I wonder if I wrote a hundred more posts about changing buying behavior, with hundreds of additional data sources, if prospects will begin listening. They just don’t seem to be listening, though. When we hear we’re different and then do some research we always find the same thing. Consumer buying behavior is changing. The change was slow at first,…

  • Ecommerce and Retaildata path purchase

    Data’s Role in the Online Path to Purchase

    There are dozens of points on the path to purchase where retailers can collect and use data to enhance the shopping experience and turn browsers into buyers. But there is so much data that it can become easy to focus on the wrong things and veer off course. For example, 21% of consumers abandon their cart simply because the checkout…

  • Ecommerce and RetailHow Color Impacts Purchase Behavior

    How Do Colors Impact Purchase Behavior?

    The science of colors is fascinating, in my opinion. Great designers – whether they’re automotive, home decorators, graphic designers, or even user interface developers understand the complexity of colors and the importance of them. From the color palette selected to ensure that it provides harmony – to the actual colors utilized – has a significant impact on user behavior. Color…

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