Prospect Scoring

Martech Zone articles tagged prospect scoring:

  • Content Marketingsocial scoring

    Scoring Social Engagement

    Most marketers understand the importance of using social media to engage with customers, build brand awareness and generate leads, but many companies still struggle. How do you engage prospects on a personal level, showcase your company’s value and ultimately convert them into customers? For a business there’s little value in having thousands of Twitter followers if no one is buying…

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