Prequalify

Martech Zone articles tagged prequalify:

  • Sales Enablementi am king

    Why Don’t You Know Who I Am?

    It’s important to prequalify our marketing prospects to ensure we are getting the right customer. If we sign the wrong customers, we immediately know because our productivity lags, meeting volumes increase, and more and more frustration enters the relationship. We don’t want that. We want clients that understand our process, value our relationship and see the results we are getting…

  • Sales EnablementHow Relationships Drive Revenue Webinar Series | Marketing Tech Blog

    Understanding the R in CRM

    I was just reading a good post on CRM and I think there’s one huge, massive, gaping hole in most CRM implementations… the Relationship. What is a Relationship? Relationship requires a two-way connection, something that’s normally missing from any CRM. All of the major CRMs out on the market do a fantastic job for incoming data capture – but they…

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