Predictive Marketing

Martech Zone articles tagged predictive marketing:

  • Artificial IntelligencePredictive Sales Artificial Intelligence (AI)

    Predictive AI: 5 Ways Organizations Are Using AI To Power Their Sales Efforts

    Artificial intelligence (AI) is now part of our daily lives thanks to smart assistants, self-driving cars, recommended products on e-commerce sites, and the rapid adoption of ChatGPT. You’ll likely hear it discussed around the office, from predictive and personalized marketing to sales forecasting and competitive intelligence. There’s obviously a lot of excitement and promise, but how do you engage?  How can you actually…

  • Analytics & TestingPredictive Analytics in Email Marketing

    How Email Marketers Are Using Predictive Analytics To Improve Their E-commerce Results

    The emergence of predictive analytics in email marketing has become popular, especially in the e-commerce industry. Utilizing predictive marketing technologies has the capability to improve targeting, timing, and ultimately convert more business via email. This technology is playing a key role in identifying what products your customers are likely to purchase, when they’re likely to make a purchase, and the personalized…

  • Analytics & Testing
    demandjump predictive marketing

    DemandJump: Predictive Marketing and Competitive Intelligence

    The Internet is an amazing source of data that, if mined, can produce a wealth of knowledge. But according to this year’s CMO Survey, only one-third of marketers are able to prove the impact of their marketing spend, only half are able to obtain a good qualitative sense of the impact, and almost 20% are able to measure any impact…

  • Advertising Technology
    predictive marketing

    What is Predictive Marketing?

    The foundational principals of database marketing are that you can analyze and score a set of prospects based on their similarity to your actual customers. It’s not a new premise; we’ve been utilizing data for a few decades now to do this. However, the process was grueling. We used extract, transformation and load (ETL) tools to pull data from multiple…

  • Analytics & Testingthinkvine logo

    Predictive Marketing Analytics with ThinkVine

    What would the Return on Investment be if you could change your marketing mix? This is a question that large customers with complex marketing strategies (that are balanced between a multitude of mediums) ask themselves every day. Should we drop radio for online? Should I shift marketing from television to search? What will the impact on my business be if…

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