Predictive Marketing
Martech Zone articles tagged predictive marketing:
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Artificial Intelligence
Predictive AI: 5 Ways Organizations Are Using AI To Power Their Sales Efforts
Artificial intelligence (AI) is now part of our daily lives thanks to smart assistants, self-driving cars, recommended products on e-commerce sites, and the rapid adoption of ChatGPT. You’ll likely hear it discussed around the office, from predictive and personalized marketing to sales forecasting and competitive intelligence. There’s obviously a lot of excitement and promise, but how do you engage? How can you actually…
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Advertising Technology
What is Predictive Marketing?
The foundational principals of database marketing are that you can analyze and score a set of prospects based on their similarity to your actual customers. It’s not a new premise; we’ve been utilizing data for a few decades now to do this. However, the process was grueling. We used extract, transformation and load (ETL) tools to pull data from multiple…
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Analytics & Testing
Predictive Marketing Analytics with ThinkVine
What would the Return on Investment be if you could change your marketing mix? This is a question that large customers with complex marketing strategies (that are balanced between a multitude of mediums) ask themselves every day. Should we drop radio for online? Should I shift marketing from television to search? What will the impact on my business be if…