Persuasion

Martech Zone articles tagged persuasion:

  • Sales EnablementScience of Persuasion

    The Science of Persuasion: Six Principles That Influence Decision-Making

    For over 60 years, researchers have delved into the fascinating realm of persuasion, aiming to understand the factors that lead individuals to say yes to requests. In this journey, they’ve unearthed a science that underpins our decision-making processes, often filled with surprises. This video infographic from the writers of Yes!: 50 Scientifically Proven Ways to Be Persuasive provides insight into…

  • Content MarketingWhat is Monroe's Motivation Sequence?

    How To Apply Monroe’s Motivated Sequence In Your Sales Content

    My son was taking a speech class at IUPUI and shared with me a technique taught for persuasive speeches, Monroe’s motivated sequence. I’m sure it’s one of those lessons I took but eventually forgot since I’ve not been in class for a very, very long time. Alan H. Monroe was an American psychologist, author, and expert in communication strategies. He is…

  • Advertising Technology
    How Does Advertising Work?

    How Does Advertising Work? What Makes People Buy?

    While researching the topic of advertising, I happened upon an infographic on How Advertising Makes Us Buy. The infographic below opens with the notion that companies are rich and have piles of money and they use it to manipulate their poor audience. I think that’s a rather disturbing, unfortunate, and unlikely notion. The first notion that only rich companies advertise…

  • Content Marketing
    stinks

    Your Content Stinks Because It’s Missing These Elements

    Industry report after report continues to purport the fact that hyper-relevance and personalization are absolute keys to increasing conversion rates. So why then do content marketers continue to write general drivel that is just like everyone else’s drivel? Last night I did a presentation at a local Sparks event and I called it: Your Content Sucks. Exactly Like You Wanted…

  • Content Marketinghow to persuade influence

    The Surprising Science Behind Influence and Persuasion

    I’ve been vocal about my disdain on the latest panacea of how influence marketing is being sold online. While I believe influencers have great reach and some influence, I don’t believe that they have the power of persuasion independent of other factors. Influence marketing still requires a strategy beyond throwing some tickets at an influencer or getting a retweet. According…

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