Narrative

Martech Zone articles tagged narrative:

  • Social Media & Influencer MarketingThe Complete List of Social Media Marketing Benefits

    The Complete List of Social Media Marketing Benefits for Any Business

    Gone are the days when companies solely dictated their brand’s voice, narrative, and marketing strategies. Today, the true power lies in the hands of consumers and business customers, whose voices on social media platforms have the remarkable capacity to make or break a brand. This shift has transformed social media into a critical arena where customer validation is not just…

  • Content MarketingStorytelling Versus Corporate Speak

    Storytelling versus Corporate Speak

    Many years back I was certified in a hiring process called Targeted Selection. One of the keys to the interview process with a new candidate was asking open-ended questions that required the candidate to tell a story. The reason was that it was a lot easier to get people to reveal their honest answers when you asked them to describe…

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