Mobile And Tablet Marketing

Martech Zone articles tagged Mobile and Tablet Marketing:

  • Ecommerce and RetailHow To Leverage Consumer Buying Psychology in Ecommerce (Infographic)

    How To Leverage Consumer Buying Psychology in Ecommerce

    Online stores face a unique challenge in creating an engaging and persuasive environment that guides consumers through the buying process without the physical presence of sales staff or the tactile experience of products. The digital landscape demands a nuanced understanding of consumer psychology to convert casual browsers into loyal customers. By leveraging the critical stages of the buying process and…

  • Mobile and Tablet MarketingHow to write text messages (SMS) for marketing

    How To Craft Compelling Text Messages (SMS) That Drive Results

    When used strategically and respectfully, text messaging (SMS) can be a powerful tool for businesses to engage their audience, drive conversions, and build customer loyalty. SMS Marketing Statistics These statistics from SMSComparison highlight the widespread use of smartphones, the high engagement and response rates of SMS messages compared to email, the preference for text message communication, and the significant market…

  • Analytics & TestingUpstream Upsell and Downstream Marketing

    Upstream, Upselling, and Downstream Marketing Opportunities For Business Growth

    If you asked most people where they find their audience, you’ll often get a very narrow response. Most advertising and marketing activity is associated with the vendor selection of the buyer’s journey… but is that already too late? If you’re a digital transformation consultation firm; for example, you may fill out all the details in a spreadsheet by only viewing…

  • Mobile and Tablet MarketingUX Design and SEO

    UX Design and SEO: How these Two Website Elements can Work together to your Advantage

    Over time, the expectations for websites have evolved. These expectations set the standards for how to craft the user experience that a site has to offer.  With search engines’ desire to provide the most relevant and most satisfactory results to searches, some ranking factors are taken into consideration. One of the most important nowadays is user experience (and various site…

  • Content MarketingRØDECaster Pro - Podcast Production Studio

    RØDE Releases Quite the Podcast Production Studio!

    I’m not going to share in this post how much money and time I’ve spent buying, evaluating, and testing equipment for my podcasts. From a full mixer and studio to a compact studio that I can carry in a backpack, down to USB microphones I can record via laptop or iPhone… I’ve tried them all. The problem to date has…

  • Marketing InfographicsClick to Call

    Click-to-Call Has Become Critical to Local Search Advertising Success

    Click-to-call allows potential customers to phone your business in one click from search engine results. Customers still love to call businesses and click-to-call makes it easier than ever for them to do that. Global click-to-call revenue was $7.41 billion in 2016 and this is expected to rise to $13.7 billion by 2020 In fact, 61% of mobile users say click-to-call…

  • Mobile and Tablet Marketing
    mobile apps

    How To Create A Marketing Strategy To Maximize Your Mobile App Adoption?

    Are you looking into releasing the greatest app of all time to the world? Okay, we believe you, but first look into these tips on how you can position it so that it can get successful. A cool app isn’t the only thing that gets you success, but also a good marketing strategy and good reviews. Keep on reading to…

  • Analytics & Testing
    customer mobile intelligence

    Getting Personal in a Crowded World

    In today’s competitive retail space, personalized offers differentiate brands in the fight to capture consumers’ attention. Companies across the industry are striving to deliver a memorable, personal customer experience to build loyalty and ultimately improve sales — but it’s easier said than done. Creating this kind of experience requires the tools to learn about your customers, build relationships and know…

  • Ecommerce and Retail
    Ecommerce Apps

    Mobile Experience and Its Impact on Trends

    Smartphone ownership isn’t just on the rise, for many individuals it’s their entire means of connecting to the Internet. That connectivity is an opportunity for e-commerce sites and retail outlets, but only if your visitor’s mobile experience is superior to your competitors. Around the world, more and more people are making the jump to smartphone ownership. Learn how this move…

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