Mobile Gifting
Martech Zone articles tagged mobile gifting:
-
Ecommerce and Retail
Impact of Mobile and Tablet Gifting
While we’re seeing a huge increase in the use of mobile devices for researching purchases and measuring subsequent increases in shopping purchases via mobile and tablet device, many of those purchases aren’t for the owner of the device. Mobile gifting is a growing category – taken advantage of by everyone from Amazon and Facebook. During the holiday season, thousands of…