Mobile Advertising

Martech Zone articles tagged mobile advertising:

  • Advertising Technologywhat is the best time to run facebook ads

    What is the Best Time to Run Facebook Ads?

    Facebook advertising has become an indispensable tool for businesses and marketers seeking to reach a large online audience. However, simply creating an appealing Facebook ad does not guarantee its success. The timing of the ads is a precious factor that is frequently overlooked. Understanding the best time to run Facebook ads can significantly impact campaign performance and success. In this…

  • Advertising TechnologyTikTok For Business Advertising Network

    TikTok For Business: Reach Relevant Consumers In This Short-Form Video Network

    TikTok is the leading destination for short-form mobile video, providing content that is exciting, spontaneous, and genuine. There’s little doubt as to its growth: TikTok Statistics TikTok has 689 million monthly active users worldwide.  The TikTok app has been downloaded over 2 billion times on the App Store and Google Play. TikTok ranked as the top most-downloaded app in Apple’s iOS…

  • Advertising TechnologyMobile Holiday Shopping Strategies

    What Holiday 2020 Taught Us About Mobile Marketing Strategies in 2021

    It goes without saying, but the holiday season in 2020 was unlike any other we’ve experienced as creatives. With social distancing restrictions again taking hold throughout the world, consumer behaviors are shifting from traditional norms. For advertisers, this is further removing us from traditional and Out-Of-Home (OOH) strategies, and leading to a reliance on mobile and digital engagement. In addition to…

  • Mobile and Tablet MarketingUZE Ads: Digital Out-Of-Home (DOOH) Advertising

    UZE Ads: The Marketplace Platform For Mobile Digital Out-Of-Home Advertising

    During the pandemic, the advertising market took a hit. Expected, of course, but a 19.1% drop in H1 220 is a serious impact on businesses. COVID-19 has reshaped the consumer landscape, as it has so many other aspects of daily life. People are traveling less and spending less. The pandemic will hopefully be over in the next few months, but…

  • Mobile and Tablet MarketingSkAdNetwork? Privacy Sandbox? I stand with MD5

    SkAdNetwork? Privacy Sandbox? I stand with MD5s

    Apple’s June 2020 announcement that the IDFA would be an opt-in feature for consumers by September’s iOS 14 release felt like the rug was pulled from under the 80 billion ad industry, sending marketers into a frenzy to find the next best thing. It’s been over two months, and we’re still scratching our heads. With the recent much-needed postponement until 2021, we as an…

  • Advertising TechnologyDigital Advertising Landscape

    The Digital Marketing Landscape

    2019 is driving closer and the constant evolution in the advertising landscape continues to change the way we do digital advertising. We’ve already watched some new digital trends, but according to the stats, less than 20% of businesses implemented new trends in their digital advertising strategy in 2018. This faсt causes controversy: we watch the new trends that expect to…

  • Mobile and Tablet MarketingMobile Marketing Tips

    15 Mobile Marketing Tips to Drive More Sales

    In today’s extremely competitive marketplace, one thing is certain: your online marketing attempts must include mobile marketing strategies, or else you’ll be missing lots of action! A lot of people today are addicted to their phones, mostly because they’re accustomed to their social media channels, to the ability to instantly communicate with others, and also to the need to “stay…

  • Marketing InfographicsDepositphotos 11585090 s

    Mobile Marketing: Make it Personal

    Hipcricket’s 2014 online survey, Consumer Attitudes on Mobile Marketing, was conducted in April 2014 and targeted 1,202 adults in the US. The survey found that Marketers are already adopting mobile and consumers are responding. Two-thirds of respondents said they’d received a text message from a brand in the last 6 months and almost half of consumers found the text message…

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