Marketing

Martech Zone articles tagged marketing:

  • Content Marketing
    Stock Video Website List

    Royalty-Free Stock Footage, Video Effect, Video Clip, and Animation Sites

    B-roll, stock footage, news footage, music, background videos, transitions, charts, 3D charts, 3D videos, video infographic templates, sound effects, video effects, and even full video templates for your next video can be purchased online. As you’re looking to streamline your video development, these packages can accelerate your video production and make your videos look far more professional in a fraction…

  • Marketing ToolsMindManager: Mind Mapping for Enterprise

    MindManager: Mind Mapping and Collaboration for the Enterprise

    Mind mapping is a visual organization technique used to represent ideas, tasks, or other items linked to and arranged around a central concept or subject. It involves creating a diagram that mimics the way the brain works. It typically consists of a central node from which branches radiate, representing related subtopics, concepts, or tasks. Mind maps are used to generate,…

  • Analytics & TestingPinterest Analytics Metrics Defined

    An Introductory Guide to Pinterest Metrics

    Pinterest is a unique blend of a social network and a search engine, where over 459 million monthly active users discover new ideas, products, and inspirations. This platform transcends the traditional boundaries of social media, positioning itself as a tool for visual marketers across various industries, including fashion, home decor, food, and more. By leveraging Pinterest, businesses can tap into…

  • Ecommerce and RetailIONOS Social Buy Button: Sell easily on Facebook and Instagram

    IONOS: Launch Your S-commerce Strategy Easily With A Social Buy Button

    Buying on social media typically involves a different buying behavior than traditional e-commerce. Consumers on social media typically see a product, watch a testimonial or influencer, and then purchase it. While brands with expensive products can build awareness and nudge the buying cycle on social media, the vast majority of social media and e-commerce conversions happen with smaller, emotional purchases.…

  • Sales EnablementStorylane: Product Tours, Guides, and Demo Builder

    Storylane: Convert Visitors with Product Tours and Demos You Can Build in 10 Minutes

    SaaS companies often grapple with showcasing their products effectively to potential customers. Creating product demos presents a myriad of challenges for SaaS companies. Anonymizing the user interface for privacy, incorporating call-outs to highlight key features, editing for a polished finish, and efficiently producing these demos can be daunting. These challenges often lead to significant time and resource investment, detracting from…

  • Sales and Marketing TrainingMarketing by Consensus

    From Harmony to Innovation: The Surprising Impact of Consensus in Marketing

    Tomorrow, I’m meeting with my leadership team to reach a consensus on our next campaign strategy focused on attendees at a national retail marketing event. I would have groaned early in my career if I was asked to facilitate such a meeting. As a young, spirited, and talented individual, I wanted to be provided the freedom and accountability to make…

  • Content MarketingHow to Report Copyright Infringement (DMCA)

    Stolen Content? How To Report And Stop Copyright Infringement (DMCA)

    Content is pivotal to effective marketing and sales strategies, driving brand engagement and customer loyalty. However, the widespread accessibility of digital content also poses significant challenges, notably copyright infringement. This comprehensive guide outlines steps for protecting your online content. It details the legal obligations of online service providers (OSPs) with examples for GoDaddy, Google Ads, or Mailchimp when dealing with…

  • Marketing BooksTelling, Showing, vs. Involving for Professional Development

    Telling, Showing, Versus Involving: A Guide for Marketing Professional Development

    I’ve been writing about professional development of new marketing professionals recently because I believe: Job opportunities are declining because traditional marketing education cannot keep up with the latest technological advancements in our industry. Job opportunities will decline as fundamental jobs are enhanced or replaced by AI. Developing professional skills is paramount for staying competitive and innovative in marketing. Understanding the…

  • Ecommerce and RetailSustainable Packaging Infographic

    From Cart to Conservation: E-commerce’s Drive for Sustainable Packaging

    Sustainable packaging has been gaining significant momentum in recent years, and for good reason. Consumers are more knowledgeable than ever about the impact of packaging on the environment and strongly prefer sustainable options. This shift is reflected in their purchasing habits, with many consumers willing to pay more for sustainable packaging and actively seeking products that align with their environmental…

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