Longtail Keywords
Martech Zone articles tagged longtail keywords:
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Content Marketing
Keyword Research Must Answer These Questions
We’ve watched many companies do what they call keyword research and I’m surprised at how much information they miss when they’re advising companies on what keywords to target with their content marketing strategies. Here are some important questions that we answer What keywords drive conversions? If you don’t know, I’d recommend leveraging analytics properly and reporting so that you can…
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Search Marketing
Does Your Organic Search Rank Really Matter?
Time for me to ruffle some SEO feathers again! Today I decided to download my stats from Google Search Console and really do some digging on the traffic that I’m getting from organic search. Martech Zone ranks incredibly high on a number of keywords with dozens of #1 ranks on highly competitive, high-volume keywords. We all know that the higher…
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Search Marketing
Insanity and Marketing
Pat has another great post on his blog about a trend in Australia where sports sponsors are seeing a decline in brand awareness – even though they continue to do the same things. What’s the definition of insanity? Insanity is doing the same thing and expecting different results. Marketing and Advertising Insanity Wherever we find an Advertising Agency or a…