Link Management
Martech Zone articles tagged link management:
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Marketing Tools
Douglas KarrMay 2, 2023
URL Shorteners: How They Work And Why Marketers Should Use Them
URL shorteners are web services that transform long Uniform Resource Locators (URLs) into shorter, more manageable versions. They work by generating a unique, shortened URL that, when clicked or entered into a web browser, redirects the user to the original, longer URL. If you wish to do a great job with attribution and a better understanding of your marketing efforts,…
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Analytics & Testing
Douglas KarrAug 13, 2020
Raven Tools: All-In-One SEO Tool Platform For Agencies, Freelancers, and In-House Marketers
Raven Tools is a mature search marketing research, analysis, and reporting platform that is inclusive of all the tools you need to improve your online visibility and inbound marketing. Raven Tool Features Include Marketing Reports – measure your marketing success across multiple platforms to see what’s working, what isn’t, and what changes should be made in your marketing strategy. Site…