Invesp
Martech Zone articles tagged invesp:
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Analytics & Testing
Douglas KarrMar 9, 2016
What’s the Cost of Acquiring Versus Retaining a Customer?
There’s some prevailing wisdom that the cost of acquiring a new customer can be 4 to 8 times the cost of retaining one. I say prevailing wisdom because I see that statistic often shared but never actually find a resource to go with it. I’m not doubting that keeping a customer is less expensive for an organization, but there are…
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Ecommerce and Retail
Douglas KarrAug 12, 2015
Will the Buy Button Help Social Media Attribution and ROI?
Buy buttons are the hot new trend in social media, but they aren’t gaining much traction. In fact, an Invesp survey found that social commerce sales made up only 5% of online retail revenue in 2015. Many social sites still struggle to gain customer trust, so platforms will need to prove that they’re more than just socially savvy to win…