Influence

Martech Zone articles tagged influence:

  • Mobile and Tablet MarketingLiftoff: Mobile App Store Presence, User Acquisition, and Monetization Platform

    Liftoff: Transform Your Mobile App’s Market Presence, App User Acquisition and Monetization

    Marketing a mobile app and expanding your user base through in-app advertising can be a complex challenge. The key to success isn’t just accumulating a vast number of installs but acquiring users who will actively engage with your app. Liftoff Liftoff is the platform for the programmatic acquisition and re-engagement of mobile app users. It serves as a comprehensive solution…

  • Ecommerce and RetailCoupon Statistics, Best Practices, Infographic, and Fraud Prevention

    Coupons: While They Work, Coupon Fraud Is Skyrocketing… Best Practices and Prevention

    Coupons play an essential and effective role in retail strategies, offering consumers discounts and incentives that can boost sales and customer loyalty. However, the misuse and abuse of coupons, known as coupon fraud, pose significant challenges for retailers and manufacturers. How Coupons Influence the Buying Experience 48% of consumers indicate an increase in purchase intent. 38% buy something they don’t…

  • Advertising Technology
    How To Monetize Content

    15 Ways That Content Creators Can Monetize Their Work

    Brands enlist content to drive awareness within their industry, acquire prospective clients that are researching online, and are using content to drive retention by assisting customers to be successful with their products or services. The challenge with a brand utilizing content is overcoming the hesitation associated with a prospect or customer seeing the content purely to drive revenue (which is…

  • Ecommerce and RetailMillennial Shopping Habits and Buyer Behavior

    Is Millennial Shopping Behavior Really That Different?

    Sometimes, I groan when I hear the term millennial in a marketing conversation. At our office, I’m surrounded by millennials, so the work ethic and entitlement stereotypes make me cringe. Everyone I know that age is busting their butt and optimistic about their future. I love millennials – but I don’t think they’re sprayed with magic dust that makes them…

  • Content MarketingInfluencer Marketing

    How Julius Is Increasing the ROI of Influencer Marketing

    Influencer marketing is the fastest-growing form of online acquisition. There’s a good reason—recent data proves the ROI of influencer marketing campaigns: Eighty-two percent of consumers are likely to follow a recommendation made by an influencer and every $1 spent on an influencer marketing returns $6.50 That’s why the total influencer marketing spend is estimated to increase from $1 billion to…

  • Content Marketing
    lumanu

    Lumanu: Find Influencers and Discover Influential Content

    Extending the reach of your content is critical. Whether you’re attempting to grow your organic rankings by having your content referenced and linked to by high-authority sites, whether you’re attempting to expand your social reach to relevant audiences, or whether you’re trying to build authority in your industry by getting a mention from someone of influence… influencer marketing is a…

  • Marketing & Sales Videos
    Depositphotos 13151676 s

    Here’s How You Don’t Get Burned with Influencer Marketing

    We’ve written before about the traps of influence marketing. As one who is compensated from time to time as an influencer, I’m skeptical of how many influence marketing relationships are setup. Case in point, earlier this year I was invited to the Brickyard because I’m a local influencer on social media. There were a bunch of folks invited from social…

  • Content Marketinghow to persuade influence

    The Surprising Science Behind Influence and Persuasion

    I’ve been vocal about my disdain on the latest panacea of how influence marketing is being sold online. While I believe influencers have great reach and some influence, I don’t believe that they have the power of persuasion independent of other factors. Influence marketing still requires a strategy beyond throwing some tickets at an influencer or getting a retweet. According…

  • Content Marketingsocial sharing tips

    How to Make Your Content More Shareable

    The title of this infographic is really The Secret Formula for The Perfect Viral Share. I love the infographic but I’m not a fan of the name… first, I don’t believe there’s a formula. Next, I don’t believe there’s a perfect share. I believe there are a combination of factors and events that lead up to great content being shared.…

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