Holiday Shopping Trends

Martech Zone articles tagged holiday shopping trends:

  • Advertising TechnologyMobile Holiday Shopping Strategies

    What Holiday 2020 Taught Us About Mobile Marketing Strategies in 2021

    It goes without saying, but the holiday season in 2020 was unlike any other we’ve experienced as creatives. With social distancing restrictions again taking hold throughout the world, consumer behaviors are shifting from traditional norms. For advertisers, this is further removing us from traditional and Out-Of-Home (OOH) strategies, and leading to a reliance on mobile and digital engagement. In addition to…

  • Analytics & Testingstate of mobile us

    The State of Mobile in the US

    Mobile usage among consumers continues to skyrocket. 74% of growth was in smartphones with 79% of US Shoppers browsing and shopping on sites and apps. By 2016 mobile app revenues will hit $46 billion. To quantify what this dramatic shift means for brands the folks at Usablenet put together an infographic that demonstrates just how much mobile Internet usage is…

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