Heatmaps
Martech Zone articles tagged heatmaps:
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Analytics & Testing
Visual Website Optimizer: Increase Sales and Conversions Through A/B Testing And Experimentation
A/B testing is an essential tool in the modern business toolkit. It allows companies to compare two versions of a webpage or other user experience to determine which performs better. The process involves showing the two variants, A and B, to similar visitors at the same time. The one that gives a better conversion rate wins. Benefits Experimentation While many…
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Analytics & Testing
Microsoft Clarity: Free Heatmaps and Session Recordings for Website Optimization
As we designed and developed a custom Shopify theme for a fashion customer, we wanted to ensure that we designed an elegant and simple e-commerce site that didn’t confuse or overwhelm their customers. One example of our design testing was a more information block that had additional details about the products. If we published the section in the default region,…
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Analytics & Testing
How to Review and Audit your CRO Strategy for Gaps and Blind Spots
It could legitimately be argued that Conversion Rate Optimization (CRO) is an art form within its own right as far as skilled marketing departments are concerned. Optimizing conversions can fundamentally make all the difference between receiving traffic and seeing your flow of visitors perform the desired actions on-site. For smaller businesses, it can be difficult to constantly ensure that your…
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Analytics & Testing
Freshworks: Multiple Conversion Rate Optimization Modules in One Suite
In this digital age, the battle for marketing space has shifted online. With more people online, subscriptions and sales have moved from their traditional space to their new, digital ones. Websites have to be on their best game and take into account site designs and user experience. As a result, websites have become critical to company revenues. Given this scenario,…
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Analytics & Testing
Clicktale: Analytics Event Tracking in a Code-Free Environment
ClickTale has been a pioneer in the analytics industry, providing behavioral data and clear visualizations that assist e-commerce and analytics professionals to pinpoint and improve on issues with their sites. ClickTale’s new Visual Editor provides another evolution, with a code-free means of integrating events throughout your site. Just point to your event element and define the event… ClickTale does the rest.…
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Analytics & Testing
Hotjar: Heatmaps, Funnels, Recordings, Analytics and Feedback
Hotjar provides a complete set of tools for measuring, recording, monitoring and collecting feedback through your website in one affordable package. Quite different from other solutions, Hotjar offers plans with simple affordable plans where organizations can generate insights on an unlimited number of websites – and make these available to an unlimited number of users. Hotjar Analytics Tests Include Heatmaps…