Google Research

Martech Zone articles tagged google research:

  • Social Media & Influencer MarketingHashtag Research, Analysis, and Management Tools

    Hashtag Research, Analysis, Monitoring, and Management Tools for #Hashtags

    A hashtag is a word or phrase preceded by the pound or hash symbol (#), used on social media platforms to group content or make it more discoverable by others who are interested in a specific topic. Hashtag was the word of the year at one time, there was a baby named Hashtag, and the word was outlawed in France…

  • Advertising Technologyserps clicks

    PPC + Organic = More Clicks

    Even though it’s a self-serving piece, Google Research has developed this infographic to provide evidence of how click-through rates change when an organic search result is accompanied by a paid search advertisement. Pairing up the two can help your marketing from two different angles… providing a little more real estate to click on on the search engine results page. The…

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