Google Analytics Goals

Martech Zone articles tagged google analytics goals:

  • Analytics & TestingjQuery Listen for Clicks to Pass Google Analytics Event Tracking

    Use jQuery to Listen And Pass Google Analytics Event Tracking For Any Click

    I’m surprised that more integrations and systems don’t automatically include Google Analytics Event Tracking in their platforms. Much of my time working on clients’ sites is developing tracking for Events to provide the client with the information they need on what user behaviors are working or not working on the site. Most recently, I wrote about how to track mailto…

  • Advertising Technology
    pay per click analytics

    How to Increase PPC Advertising ROAS In 5 Minutes with Google Analytics

    Have you been using Google Analytics data to boost your AdWords campaign results? If not, you are missing out on one of the most helpful tools available on the internet! In fact, there are dozens of reports available for data mining, and you can use these reports to optimize your PPC Campaigns across the board. Utilizing Google Analytics to improve…

  • Analytics & Testingchangeagain ab testing

    How to Run an A/B Test with ChangeAgain

    The team from ChangeAgain, a tool for a/b testing, provided us with this walkthrough of how to set up a workflow for a/b testing experiments that is accurate and reliable. What is A/B Testing? Also known as split testing, a/b testing refers to two versions of a web page or application – version A and version B. A/B testing platforms…

  • Analytics & Testinguser

    Time Spent on User Experience Results in Higher Sales

    Econsultancy’s User Experience Survey Report, conducted in association with WhatUsersDo – an online usability testing and user experience research site – uncovered quite a statistic. 74% of businesses believe user experience is key for improving sales, conversions and loyalty. What is User Experience? According to Wikipedia: User experience (UX) involves a person’s emotions about using a particular product, system or…

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