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  • Social Media & Influencer MarketingHow to Optimize Your Social Media Posts

    The Ultimate Guide to Optimizing Social Media Posts for Better Business Results

    Social media marketing (SMM) is a powerful strategy for businesses aiming to expand their reach, engage with their audience, and drive tangible results. Whether building brand awareness, nurturing a community, enhancing customer loyalty, or driving sales, each aspect of your social media strategy plays a crucial role. From crafting compelling headlines to leveraging platform-specific strategies, this comprehensive guide delves into…

  • Social Media & Influencer MarketingSocial networking for sales professionals

    5 Social Networking Steps for Sales Professionals

    Met with a client today who understood the basics of Twitter, Facebook, LinkedIn, etc., and I wanted to provide them some feedback on beginning to utilize social media effectively. The client was a sales professional and wanted to begin taking advantage of the medium but wasn’t quite sure how he could balance his job requirements while ramping up a social…

  • Marketing & Sales Videosclearslide sales enablement

    ClearSlide: Presentation Platform for Sales Enablement

    According to research conducted by Forrester, 62 percent of sales leaders want more visibility into sales activity, and but only 6 percent are confident that they receive accurate insights. Consequently, sales leaders struggle to understand which reps, teams, and content are actually effective in the sales cycle – at least until opportunities are won or lost. ClearSlide, a sales-enabled presentation…

  • Content Marketingshareable words

    The Surprising Words That Get Top Content Shared

    Recently, I wrote about 2 key elements that article titles should incorporate if they wish to be clicked on and read. Some words don’t just impact what folks read, it can also impact what folks share! This infographic from ShortStack provides data collected from Iris Shoor, Leo Widrich and Scott Ayres. Words that get content shared Blog Posts – Surprising,…

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