Facebook Strategy

Martech Zone articles tagged facebook strategy:

  • Social Media & Influencer MarketingMyLocalWalmart

    Why Walmart Should Bail on Hyperlocal Social

    Recommend.ly has completed an analysis of a failed strategy by Walmart to develop local Facebook pages for each of its 3500 locations. Here’s the conclusion that Recommend.ly made: Walmart appears to have a content strategy including posting policy in place. However, it is not evident that they have store-level targets for acquiring or engaging fans. At least, none that seems…

  • Mobile and Tablet Marketing

    Newspapers Continue to Needlessly Kill Themselves

    Through Ruth’s blog, I just got done reading a New York Times piece on the Tribune planning to cut 500 pages from 12 of their largest newspapers each week. Newspapers = Toilet Paper I can’t even tell you how insanely upset this makes me… and, as consumers, you should be extremely upset as well. It appears that the Newspaper Industry,…

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