Delivra

Martech Zone articles tagged delivra:

  • Analytics & Testingdelivra commerce

    Delivra Adds E-Commerce Personalization and Segmentation

    The U.S. Commerce Department reported that online sales accounted for more than a third of total retail sales growth in 2015. The research also showed that online sales accounted for 7.3 percent of total retail sales in 2015, up from 6.4 percent in 2014. Email marketing campaigns are responsible for more than seven percent of all e-commerce transactions, making it…

  • Email Marketing & AutomationImportance of a Click Whitepaper

    The Importance of a Click Whitepaper

    Delivra, our client email marketing sponsor, has created a whitepaper demonstrating the importance of a click as it can be the difference between making the sale. The Importance of a Click whitepaper discusses the rationale behind every click, the tactics to improve the click rates, and some real life experiences to reveal how understanding the importance of a click will…

  • Content Marketing3 Take-Aways from 5 Keys to Exceptional Email Marketing | Marketing Tech Blog

    3 Take-Aways from 5 Keys to Exceptional Email Marketing

    According to the 2012 MarketingSherpa Benchmark Survey, several companies are likely to increase their email budget by more than 30% in 2012. However, Delivra is finding that most companies are still struggling with the same fundamental tactics of email – list building, content, integration, design, etc. Don’t increase your email budgets without a clear focus on what needs to improve…

  • Analytics & Testingonline sales funnel

    Which End of the Sales Funnel?

    Marketing strategies are often designed to find more leads or upsell current customers. One of the issues we often find with clients is that they’re often working on the wrong end of the sales funnel. Many companies get less visitors a month to their website than they would like… but if they were able to convert twice as many of…

  • Email Marketing & AutomationStove Top

    Don’t Put Email on the Back Burner!

    In the last Delivra guest post for Martech, Neil included a survey asking you all what some of the main obstacles were that you were facing with your email programs. One of them was the lack of time to accomplish what was wanted. I completely understand being pressed for time; there never seems to be enough hours in the day!…

  • Marketing & Sales Videoscomputer tired

    What’s the ROI on Headaches?

    Software companies and software as a service companies think they’re selling technology. Selling technology is easy… it has dimensions, takes up space, has definable features, limits, capabilities… and costs. The problem is that most people aren’t buying technology. Give a great sales organization enough time and they can manipulate any request for proposal into a winning and profitable strategy for…

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