Customer Support

Martech Zone articles tagged customer support:

  • Marketing ToolsText Blaze: Insert Snippets with Shortcuts on MacOS, Windows, or Google Chrome

    Text Blaze: Streamline Your Workflows and Eliminate Repetitive Typing With This Snippet Inserter

    As I check the inbox for Martech Zone, I respond to dozens of identical requests daily. I used to have crafted responses in saved text files on my desktop, but now I use Text Blaze. Digital workers like myself constantly seek ways to streamline our workflows and boost productivity. Repetitive typing and manual data entry can be significant time drains,…

  • Ecommerce and RetailKey Considerations for Choosing Your Retail Martech Partner

    Choosing the Right Retail Marketing Technology Software Partner: Key Considerations

    In the current dynamic digital era, marketing technology has become an essential asset for businesses in different sectors, especially in the competitive and swiftly transforming retail industry. With the constantly changing consumer behavior and the intensifying levels of competition, it has become clear that having the right marketing software in place can truly make or break the success of a…

  • CRM and Data PlatformsHow to build a customer-centric culture

    How to Build a Client-Centric Culture 

    What does customer centricity mean to you? For some leaders, it is seen as a business mindset focused on building strong emotional relationships with customers to drive engagement and boost sales. On the other hand, some perceive it as a guiding philosophy shaping decision-making across an entire organization, ultimately aimed at customer happiness and enhancing customer experience. But regardless of…

  • Ecommerce and RetailHow To Leverage Consumer Buying Psychology in Ecommerce (Infographic)

    How To Leverage Consumer Buying Psychology in Ecommerce

    Online stores face a unique challenge in creating an engaging and persuasive environment that guides consumers through the buying process without the physical presence of sales staff or the tactile experience of products. The digital landscape demands a nuanced understanding of consumer psychology to convert casual browsers into loyal customers. By leveraging the critical stages of the buying process and…

  • Content Marketing
    What is a Wiki?

    What is a Wiki?

    A wiki is a collaborative platform or website that allows users to create, edit, and organize content collectively. The term wiki comes from the Hawaiian word wiki-wiki, which means fast or quick. This name was chosen to emphasize the ease and speed with which information can be shared and updated on these platforms. The concept was coined by Ward Cunningham…

  • Social Media & Influencer MarketingWhy People Follow Brands on Social Media

    What Makes Consumers Want to Follow a Brand on Social Media in 2024?

    Social media has become more than a platform for social interaction; it’s become a dynamic hub for brands to engage with prospects and customers. The reason behind this transformation is deeply rooted in the behavior and preferences of consumers. Understanding why individuals follow brands on social media can offer valuable insights into crafting strategies that resonate with target audiences. The…

  • Marketing & Sales VideosWhy Host Videos on Vimeo

    Why Your Marketing Videos Should Be Hosted on Vimeo

    Like the rest of the world, I’m constantly pushing my clients to utilize video and incorporate YouTube into their overall content marketing strategies. While it’s largely viewed as a free platform, companies are paying a price for only hosting their video content on YouTube. I’ll explain: Site Speed: We embed many YouTube videos on Martech Zone that aren’t available on…

  • Artificial IntelligenceAI and Customer Experience Lessons Learned

    How AI Can Improve The Customer Experience: 5 Lessons Learned

    Consumers today are becoming more discerning about which brands they trust and support. 71% of surveyed consumers believe that trusting the brands they purchase from or use is now more crucial than it was in the past. Gen Z appears to prioritize this trust even more. The report also reveals that consumers are interested in continuous interactions with brands beyond…

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