Marketing Conferences
Martech Zone articles tagged Marketing Conferences:
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Analytics & Testing
Key Event Metrics Every Executive Should Track
An experienced marketer understands the benefits that come from events. Specifically, in the B2B space, events generate more leads than other marketing initiatives. Unfortunately, most leads do not turn into sales, leaving a challenge for marketers to uncover additional KPIs to prove the value of investing in future events. Rather than focussing entirely on leads, marketers need to consider the…
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Event Marketing
How to Treat Your Public Speakers
This is a post that I should have written over a year ago, but I was motivated to write it tonight after an event that I spoke at. Last year, I traveled out to Rapid City, South Dakota and spoke at Concept ONE, a premiere business marketing event founded by Korena Keys, a regional entrepreneur, agency owner, and proud South…
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Event Marketing
Localist: Publish, Manage and Promote Your Events Online
Marketers are using events more than ever, and the impact is obvious. In fact, marketers rank tradeshows and events as their second most effective tactic after the company website Events help to bring in new leads, convert interested prospects to customers, and better explain a product or service in real-time. However, many marketers struggle to not only leverage events in an…
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Marketing Infographics
How to Improve Engagement at Your Next Conference
This infographic from The Europe Hotel & Resort, a five star luxury hotel in Ireland, provides some an overview of trends in MICE (Meetings, Incentives, Conferences and Exhibitions): Meeting spend is rising globally with a 2.1% expected rise predicted for 201636% of #travel industry professionals expect to spend more than $4,000 per person in incentives in 2016Exhibitions within the trade…