Marketing Conferences

Martech Zone articles tagged Marketing Conferences:

  • Advertising Technology
    How To Monetize Content

    15 Ways That Content Creators Can Monetize Their Work

    Brands enlist content to drive awareness within their industry, acquire prospective clients that are researching online, and are using content to drive retention by assisting customers to be successful with their products or services. The challenge with a brand utilizing content is overcoming the hesitation associated with a prospect or customer seeing the content purely to drive revenue (which is…

  • Analytics & TestingUpstream Upsell and Downstream Marketing

    Upstream, Upselling, and Downstream Marketing Opportunities For Business Growth

    If you asked most people where they find their audience, you’ll often get a very narrow response. Most advertising and marketing activity is associated with the vendor selection of the buyer’s journey… but is that already too late? If you’re a digital transformation consultation firm; for example, you may fill out all the details in a spreadsheet by only viewing…

  • Analytics & TestingKey Event Marketing Metrics

    Key Event Metrics Every Executive Should Track

    An experienced marketer understands the benefits that come from events. Specifically, in the B2B space, events generate more leads than other marketing initiatives. Unfortunately, most leads do not turn into sales, leaving a challenge for marketers to uncover additional KPIs to prove the value of investing in future events. Rather than focussing entirely on leads, marketers need to consider the…

  • Event MarketingSioux Falls, Public Speaking

    How to Treat Your Public Speakers

    This is a post that I should have written over a year ago, but I was motivated to write it tonight after an event that I spoke at. Last year, I traveled out to Rapid City, South Dakota and spoke at Concept ONE, a premiere business marketing event founded by Korena Keys, a regional entrepreneur, agency owner, and proud South…

  • Event MarketingSpeaking at Conferences Worth It?

    I Took A Year Off From Speaking At Conferences, Here’s What Happened

    The last twelve months have been the busiest in our business history. We rebranded our Martech publication, moved our offices after 7 years, and honestly rebuilt our services from the ground up. I decided to skip conferences during the year to focus on the business. In fact, I didn’t even make a trip to Florida in the entire time, where I…

  • Event Marketinglocalist

    Localist: Publish, Manage and Promote Your Events Online

    Marketers are using events more than ever, and the impact is obvious. In fact, marketers rank tradeshows and events as their second most effective tactic after the company website Events help to bring in new leads, convert interested prospects to customers, and better explain a product or service in real-time. However, many marketers struggle to not only leverage events in an…

  • Marketing Infographics
    conference

    How to Improve Engagement at Your Next Conference

    This infographic from The Europe Hotel & Resort, a five star luxury hotel in Ireland, provides some an overview of trends in MICE (Meetings, Incentives, Conferences and Exhibitions): Meeting spend is rising globally with a 2.1% expected rise predicted for 201636% of #travel industry professionals expect to spend more than $4,000 per person in incentives in 2016Exhibitions within the trade…

  • Marketing Infographicstwitter event professionals

    How to Fully Leverage Twitter for Your Next Event

    One of the Twitter Chats we really enjoy participating in is Atomic Reach’s #AtomicChat. It’s a well-produced, pre-planned chat around various marketing topics on Twitter that happens every Monday at 9PM EST. Whenever I participate, I’m always impressed with just how perfect Twitter is as a medium for this event. I’m not the only one that believes Twitter is great…

  • Content Marketingcontent marketing tactics

    The 13 Most Popular B2B Content Marketing Tactics

    This was an interesting infographic that I wanted to share from Wolfgang Jaegel. Not simply because it provides insight into what content marketing strategies are being deployed by B2B marketers, but because of the gap that I see in what content is being deployed versus what the impact of those strategies might be. In order of popularity, the list is…

  • Marketing Infographicssupercharge your event

    Presentation: How to Supercharge Your Event

    I’ve been a longtime fan of Hugh McLeod and his art at gapingvoid for many, many years. Hugh recently published this presentation on supercharging your event. Too many event marketers believe that marketing ends once the event begins. In this day of search and social media, though, supercharging your event with the right offerings and opportunities will push the success…

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