Branded Content
Martech Zone articles tagged branded content:
-
Artificial Intelligence
Douglas KarrJun 27, 2023
Phrasee: Generate, Optimize, Personalize, and Analyze with AI
Brands are increasingly turning to AI-based tools to streamline their content creation process. However, many tools are failing to deliver unique, on-brand content that effectively drives campaign results. Phrasee‘s AI-powered platform generates the best-performing content at scale and with enterprise-grade controls across digital channels. Phrasee believes in a future where enterprise marketers drive unprecedented results using AI. It’s the only…
-
Marketing Infographics
Douglas KarrSep 11, 2016
Using Your Visual Brand In Social Media
Social media is now a visual world. Brands that master the art of visual content not only stand out but also connect more effectively with their audience. A comprehensive approach to visual social branding and strategic content usage can significantly elevate a brand’s online presence. Here are some key takeaways from this infographic. Use visual content strategically to enhance brand…
-
Content Marketing
Kelsey CoxJun 20, 2014
Will Your Branded Content Idea Work? 5 Ways to Know
Branded content is not one size fits all. What works for one brand may not work for all, and it’s good to know if your content idea is likely to work before you pour resources into executing it. Column Five has come up with 5 questions you can ask yourself and your team to see if your brilliant ideas will translate from the…