Branded Content

Martech Zone articles tagged branded content:

  • Artificial IntelligenceGenerate, Optimize, Personalize, and Analyze your copy with AI and Phrasee

    Phrasee: Generate, Optimize, Personalize, and Analyze with AI

    Brands are increasingly turning to AI-based tools to streamline their content creation process. However, many tools are failing to deliver unique, on-brand content that effectively drives campaign results. Phrasee‘s AI-powered platform generates the best-performing content at scale and with enterprise-grade controls across digital channels.  Phrasee believes in a future where enterprise marketers drive unprecedented results using AI. It’s the only…

  • Content MarketingC5 Market Banner

    Will Your Branded Content Idea Work? 5 Ways to Know

    Branded content is not one size fits all. What works for one brand may not work for all, and it’s good to know if your content idea is likely to work before you pour resources into executing it. Column Five has come up with 5 questions you can ask yourself and your team to see if your brilliant ideas will translate from the…

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