Blogger Outreach

Martech Zone articles tagged blogger outreach:

  • Marketing & Sales Videos
    What is a Backlinking Strategy?

    What Is Backlinking? How to Produce Quality Backlinks Without Putting Your Domain At Risk

    When I hear someone mention the word backlink as part of an overall digital marketing strategy, I tend to cringe. I’ll explain why through this post but want to begin with some history. At one time, search engines used to be large directories that were primarily constructed and ordered much like a directory. Google’s Pagerank Algorithm changed the landscape of…

  • Content MarketingGroupHigh

    GroupHigh: Research and Track Your Blogger Outreach

    Colleague Chris Abraham wrote about a blogger outreach solution called GroupHigh. GroupHigh‘s online platform provides all the elements you need to do blogger outreach. GroupHigh enables you to find bloggers easily for your outreach campaigns through their real-time blog search and filtering interface. Data includes topics, localization, blog information, social accounts, fan and follower data, organic search authority (from Moz)…

  • Content Marketing
    pressrush outreach

    PressRush: The Polite Pitching Platform for Journalist Outreach

    Every day I receive dozens of pitches in my inbox. Many of them are poorly written, most aren’t relevant to my site, but there’s always a nugget of gold in the pile of PR spam so I pay attention. I received a pitch this week where the email appeared quite a bit different and provided a positive pitch experience for…

  • Content Marketing
    email outreach

    Best Practices for Email Outreach to Influencers

    Since we’re pitched by public relations professionals on a daily basis, we get to see the best and worst of email outreach pitches. We’ve shared before how to write an effective pitch and this infographic is a great follow-up that encompasses the greater progress. The fact is that companies need to build awareness and authority for their brand online. Writing…

  • Content MarketingDepositphotos 11412920 s

    Jamballa: Blogger Outreach for Brands

    Blogger outreach can provide businesses with high quality reviews, product awareness and good brand perception, by being aligned with respected bloggers in your industry. Jamballa is a new service matching bloggers and brands together based on criteria they specify. This means bloggers are never hassled by products they are not interested in and businesses are only connected with bloggers who…

  • Marketing Infographicsinfluencers vs advocates

    Influencer Outreach Versus Brand Advocacy

    Jay Baer is one of the leading social marketing speakers and authors that I pay attention to. He recently penned a fantastic blog post and infographic that provides a great comparison of influencers versus brand advocates. Influencer outreach is a key element of many social media and modern public relations programs. But they often prove ineffective at driving behavior beyond…

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