Beauty

Martech Zone articles tagged beauty:

  • Ecommerce and RetailIn-store retail experience and smartphones (mobile)

    How Are Smartphones Impacting In-Store Retail Experience?

    Smartphones continue to have a significant impact on the retail industry, enhancing in-store experiences and reshaping customer behavior. Here are some ways in which smartphones have transformed retail: Mobile In-Store Research Showrooming: customers visit physical stores to see products in person and then use their smartphones to find better deals online. Retailers have had to adapt their pricing strategies to…

  • Ecommerce and RetailFlip - Social Commerce for Ecommerce

    Flip: Reach More Customers and Generate More Sales With The Next Generation of Social Commerce for E-commerce Brands

    For many people, social commerce is synonymous with influencer marketing. Three-quarters of brand marketers dedicate budget to influencer marketing, and 68% plan to increase that spend. Influencer Marketing Hub But consumers are catching onto paid sponsorships and dishonest reviews. The next generation of shopping experiences must be built on trust. For consumers to choose new products with confidence, they must…

  • Analytics & TestingQualsights Product Consumption Intelligence for Behavioral Insights

    Product Consumption Intelligence is the Future of Behavioral Insights

    Capturing the attention of today’s consumers requires knowing exactly what they want. And the creation of the new pink doesn’t happen without getting an audience pulse-check to ensure it’s effective out in the wild. Although how brands measure data has significantly changed in recent history, there has always been one missing piece to the insights puzzle—real-time, post-purchase consumption metrics.  Strolling…

  • Marketing & Sales VideosVirtual Try-On for Augmented Reality

    How Might Augmented Reality Affect Influencer Marketing?

    COVID-19 has changed the way we shop. With a pandemic raging outside, consumers are opting to stay in and purchase items online instead. That’s why consumers are tuning into influencers more and more for how-to videos on anything from trying on lipstick to playing our favorite video games. For more on the effect of the pandemic on influencer marketing and pricing, see our…

  • Artificial IntelligenceBeauty Matching Engine: AI-Powered Virtual Assistant for Online Beauty Sales

    Beauty Matching Engine: Personalized AI Recommendations That Drive Online Beauty Sales

    No one could have realized the apocalyptic effect COVID-19 would have on our daily lives, the economy, and retail, with the closure of many leading high street stores. It’s made brands, retailers, and consumers rethink the future of retailing.  Beauty Matches Engine Beauty Matches Engine (BME) is a solution for beauty-specific retailers, e-tailers, supermarkets, hairdressers, and brands. BME is an…

  • Marketing InfographicsInstagram Influence

    How Advocates Drive More Instagram Activity than Influencers

    By 2019, spending on #Instagram Influencers is expected to reach $2.3 billion That’s an incredible amount, but points directly to the power of a visual program that’s widely adopted in influencing purchase decisions. In fact, a whopping 72% of Instagram users report to making a purchase decision based on images shared on the platform Instagram side note… you can follow me @dknewmedia!…

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