B2b Data
Martech Zone articles tagged b2b data:
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Sales Enablement
Cognism: Find Accurate, Compliant Prospect Contact Information For Your B2B Sales Teams
Sales teams rely on accurate and up-to-date sales intelligence to identify prospects, engage with decision-makers, and convert leads into loyal customers. However, obtaining reliable sales intelligence is not without its challenges. Let’s explore these challenges and discover how Cognism, a cutting-edge sales intelligence solution, comes to the rescue, transforming how businesses connect and thrive. The Researching Quagmire: Sales representatives often…
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CRM and Data Platforms
ZoomInfo: Accelerate Your B2B Pipeline With Company Data as a Service (DaaS)
If you’re selling to businesses, you know how difficult it is to find prospective companies and track down the decision-makers there… let alone understand their intent to actually purchase. B2B sales superstars are some amazing sleuths, making call after call to internal and external contacts they’ve built relationships with to identify the right people at the right companies – at…
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CRM and Data Platforms
UpLead: Build An Accurate B2B Prospect List To Power Campaigns and Close Sales
There are many marketing professionals out there that are vehemently against buying lists for prospecting. And there are, of course, very good reasons why: Permission – these prospects have not opted into solicitations from you so you risk your reputation by spamming them. Sending an unsolicited email doesn’t violate CAN-SPAM regulations in the United States as long as you have…
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Sales Enablement
The Impact of Collecting and Enhancing B2B Data for Marketing
When I began my corporate journey implementing continuous improvement, one finding that was consistent with improving any process was the inefficiency – and subsequent opportunity – in the hand-off. Decades later and I find that this is even true with our agency. One example is when our clients have turnover within their ranks. When the decision-maker changes, more often than…