Abm
Martech Zone articles tagged abm:
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Analytics & Testing
3-D Account-Based Marketing (ABM): How to Bring Your B2B Marketing to Life
As we increasingly run our work and personal lives online, B2B relationships and connections have entered a new hybrid dimension. Account-Based Marketing (ABM) can help deliver relevant messaging amidst changing conditions and locations — but only if companies match new workplace complexities with new dimensions of technology that harness quality data, predictive insights, and real-time synergies. Catalyzed by the COVID-19…
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Artificial Intelligence
Download: The Clear & Complete Guide To Account-Based Experience (ABX)
Demandbase is transforming the way B2B companies go-to-market. Demandbase One is the most complete suite of B2B go-to-market solutions, connecting the leading account-based experience, advertising, sales intelligence, and B2B data solutions so Marketing and Sales teams at the biggest and fastest-growing companies can collaborate faster, share intelligence, and experience explosive growth. Chief Marketing Officer, Jon Miller, has written and published…
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Sales Enablement
Know Everything, So You Can Do Anything: How 6sense Is Disrupting the ABM Industry
B2B buying has changed – today’s buyers are anonymous, fragmented and resistant. B2B Sales and Marketing efforts continue to become less and less effective as revenue-generating teams battle for an ever-shrinking sliver of attention from customers and prospects in an already overcrowded and increasingly noisy environment. To compete and win today, B2B revenue teams need to transform their approach to accommodate…
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Analytics & Testing
Full Circle Insights: Funnel Metrics and Attribution for Salesforce
At most companies, marketing and sales don’t operate on a level playing field. B2B sales operations have CRM systems like Salesforce to measure performance, including overall company metrics and the granular details of team and individual performance. Since the CRM system functions as the de facto system of record for revenue in most companies, the sales team has data that…
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Content Marketing
Snowflake Describes How They Transformed Their Sales with Account-Based Marketing #CONEX
I’m up in Toronto in attendance at Uberflip’s Content Experience conference. Today, we spend the day at Uberflip’s beautiful headquarters and listened to some great speakers. One session that had quite an impact on me was Snowflake’s ABM Director, Daniel G. Day, speaking about how he’d developed an ABM program that’s skyrocketed Snowflake’s sales results. View this post on Instagram…