Enterprise corporations have many challenges that require their products be developed differently. Enterprise applications have hierarchical roles, permissions, reporting and workflows, they may require audit trails for health and financial industries, and they must scale appropriately. Within social media, this is an extreme challenge due to the big data challenges and the multiple platforms accessed.
Altimeter has ranked Sprinklr as most capable to meet the needs of large enterprises. Econsultancy ranked Sprinklr the highest Enterprise-capable platform 2 years in a row. With over 200 household name brands as clients and deployments up to 5000 users in 10s of countries… they are definitely leading the pack.
Sprinklr provides a true enterprise SaaS platform that offers:
- Social Governance including account ownership and approvals across internal business and geographic units.
- Social Engagement across multiple accounts and channels (Facebook, Twitter, LinkedIn, YouTube, Flickr, Foursquare, Slideshare, Blogs etc.) including assignment workflows and ontent management including sourcing, curation and multi-channel publishing.
- Social Audience management including influence and engagement scoring Social Analytics providing granular level channel and campaign reporting and insights.
- Social Integration enabling connections with existing enterprise transactional and reporting systems.
While there are other products that compete in the enterprise space, there are some key differentiators from Sprinklr. First, they are solely enterprise-focused. Over 80% of their clients have more than $1bn in revenue. Their Social Media Management System provides the infrastructure to enable social business across channels, teams, functions, divisions, and geographies. And they’re built for scale – things like Natural Language Processing, automated rules comprised of triggers, actions, and filters, federate social governance. When you’re dealing with large numbers of accounts, conversations, or users, you absolutely MUST have these or else you’ll die.
Sprinklr recently published this Whitepaper, Best Practices for Secure Enterprise Social Media Deployments: