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Social Media Marketing

Social media marketing products, services and news as well as social media tips and best practices for marketers at the Marketing Technology blog.

April, 2016

  • 22 April

    The Goals of Automation Tools and Marketing Efforts

    Human Automation

    There are some trends within the digital marketing industry that we’re observing that are already having an impact on budgets and resources – and will continue to in the future. From an investment perspective, services marketing budgets will grow slightly …

  • 16 April

    Social Media’s Marked Effect on Customer Experience

    Social Media Customer Service

    When businesses first ventured into the world of social media, it was used as a platform to market their product and increase sales. In the last few years, however, social media has morphed into the favored medium of the online …

  • 14 April

    3 Unique Industry Digital Marketing Tips

    3 Unique Industry Digital Marketing Tips

    There’s no question that digital marketing is a powerful beast — and one helluva fickle beast at that. As much as we’d all like to assume that digital marketing is basically the same no matter what, it’s most definitely not …

  • 11 April

    20 Ways to Get Your Content Ranking Better than Your Competitor

    How to Rank Content Better

    It surprises me how much hard work companies put into a content strategy without ever looking at competing sites and pages. I don’t mean business competitors, I mean organic search competitors. Utilizing a tool like SEMRush, a company can easily …

  • 7 April

    The Best Way to Manage Multiple Twitter Accounts

    TweetDeck

    Please tell me you’re still cheering on Twitter… I love the platform and probably always will. That said, I have struggled for months with the default Twitter desktop application for the Mac. My system would slow down to crawl, and …

  • 4 April

    Authority: The Missing Element of Most Content Strategies

    Authority

    There’s not a week that goes by on the Marketing Technology Blog that we aren’t curating and sharing other people’s facts, opinions, quotes, and even their content by way of infographics and other publications. We are not a curation site …

  • 1 April

    The 10 Objectives of Facebook Advertising

    Facebook Advertising

    Facebook for Business specifies six distinct strategies to increase online sales using Facebook: Set up a Page – A Facebook Page gives your business an online presence and a way to engage people who like your business. Boost Posts to Reach More …

March, 2016

  • 31 March

    6 Advantages of Twitter for Promoting Your Brand

    Twitter Power User Cheatsheet

    There are a lot of social media and technology pundits out there talking about the demise of Twitter. I’ll be honest that, despite the business rumblings, I still find incredible value in the platform. If someone from Twitter is reading …

  • 27 March

    How Your B2B Social Media Strategy Should Differ from a B2C Strategy

    B2B Social Media Strategies

    As you continue to read about social media strategies online, much of the information for social strategies is focused on business-to-consumer (B2C). But there are huge differences between B2C and Business-to-Business (B2B) strategies. Let’s discuss some of them: Decision-Maker – …

  • 21 March

    The Ultimate Guide to Building the Perfect LinkedIn Profile

    Linkedin Profile Guide

    We’ve already published a couple of infographic guides on LinkedIn Profiles, including Linkedin Profile Tips and Optimizing a LinkedIn Profile for Social Selling, but this Ultimate Cheat Sheet from Leisure Jobs is a thorough and fantastic resource for ensuring you fully …

  • 18 March

    10 Trends to Watch in Digital Marketing for 2016

    2016 Digital Marketing Trends

    We’ve got a great marketing podcast coming up where we discuss the incredible changes that are occurring just within the content marketing realm of digital marketing. But digital marketing continues to go through incredible transformations as well. This infographic from …

  • 18 March

    How to Use Font Awesome in Illustrator and other Applications

    Font Awesome

    My son needed a business card for his DJ and music production business (yes, he’s almost got his Ph.D. in Math). To save space when displaying all of his social channels on his business card, we wanted to provide a clean …