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Social Media Marketing

Social media marketing products, services and news as well as social media tips and best practices for marketers at the Marketing Technology blog.

May, 2016

  • 4 May

    How Advertising Works


    While researching the topic of advertising, I happened upon an infographic on How Advertising Makes Us Buy. The infographic below opens with the notion that companies are rich and have piles of money and they use it to manipulate their …

  • 3 May

    Website Features Checklist: The Ultimate Must-Haves for Your Site

    50 Website Features Checklist

    Wow. I love it when someone designs a checklist on an infographic that’s both simple and informative. 99MediaLab.com designed this one to develop a list of features they believe should be included in every small business website. I’m honestly not …

April, 2016

  • 30 April

    Utilizing Social Check-Ins for Predictive Retail Analysis


    We’ve done a lot of consulting in our industry with companies that have developed massive warehouses of invaluable data. Often times, these companies are challenged to increase the impact of their marketing, grow their market share, and do it based …

  • 30 April

    Where’s Wesley? SXSW Success on a Small Budget

    Where's Wesley SXSW

    With SXSW recently behind us, many companies are sitting in board rooms asking themselves, Why didn’t we get any traction at SXSW? Many are even wondering if the huge amount of money they spent was simply wasted.. As a mecca …

  • 28 April

    10 Steps to Managing Crisis Communications

    Screen Shot 2014-02-19 at 10.18.58 PM

    Have you ever had to deal with a crisis relating to your company? Well, you’re not alone. It can be overwhelming — from the delayed response as to what you’re suppose to say to all of the social mentions coming …

  • 26 April

    7 Reasons Why You Should Have a Video Marketing Strategy

    Why Video Marketing

    An effective video strategy has been proven to help you boost online business, whether through better engagement rates on your social media channels, higher conversion rates in your e-commerce store, increasing brand awareness through online videos ads, or attracting passersby to …

  • 26 April

    Rethink Social Media’s Impact on Traffic and Commerce

    Social Media Traffic

    We continue to educate businesses on the myth of attribution and the under-reported impact that social media has across marketing efforts. Because technology is lacking and it’s difficult to attribute sales to social media does not mean that it doesn’t …

  • 25 April

    Tools Don’t Make The Marketer


    We put a significant proposal in front of a prospect that was going to build their search team. The plan incorporated us both managing their clients and training their internal team to become proficient at organic search. We provided our …

  • 25 April

    The Rise of People-Based Marketing and Advertising

    People Based Advertising

    In their whitepaper on People-Based Marketing, Atlas provides some interesting statistics on people-based marketing and advertising. While spending more time on mobile overall, What is People-Based Marketing? Some applications and platforms offer advertisers the ability to upload prospect or customer …

  • 23 April

    Social Media Growth Statistics Through 2015

    Social Media

    Search Engine Journal developed the third annual version of an infographic on the continued growth of social media, providing statistics across each social network through 2015. It opens with this quote from Gary Vaynerchuk. When I hear people debate the …

  • 22 April

    The Goals of Automation Tools and Marketing Efforts

    Human Automation

    There are some trends within the digital marketing industry that we’re observing that are already having an impact on budgets and resources – and will continue to in the future. From an investment perspective, services marketing budgets will grow slightly …

  • 16 April

    Social Media’s Marked Effect on Customer Experience

    Social Media Customer Service

    When businesses first ventured into the world of social media, it was used as a platform to market their product and increase sales. In the last few years, however, social media has morphed into the favored medium of the online …