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Social Media Marketing

Social media marketing products, services and news as well as social media tips and best practices for marketers at the Marketing Technology blog.

August, 2016

  • 21 August

    55+ Sites to Discover or Promote Startups, Apps or Tools

    Find tools online

    Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from customized alerts we have …

  • 18 August

    DepositPhotos: Royalty-Free Stock Photos with Reverse Image Lookup!

    Reverse Image Search - Depositphotos

    We use a ton of royalty-free stock photos. From our sites, blog posts, whitepapers, as well as all of the content we produce for clients, our stock photo bill was hundreds of dollars a month. It seemed like as soon …

  • 14 August

    Lumanu: Find Influencers and Discover Influential Content

    lumanu

    Extending the reach of your content is critical. Whether you’re attempting to grow your organic rankings by having your content referenced and linked to by high-authority sites, whether you’re attempting to expand your social reach to relevant audiences, or whether …

  • 7 August

    Call To Action: What is a CTA? Increase Your CTR!

    Call to action

    It seems pretty obvious when you ask the question, What’s a Call To Action or CTA, but it’s often a missed opportunity or abused opportunity to drive readers, listeners, and followers deeper into engagement with your brand. What is a …

  • 4 August

    Scoutsee: Monetize Social Media with an Affiliate Storefront

    Scoutsee

    Scoutsee is a mobile tool that allows anyone to make money by promoting products they love and use everyday on Instagram, Facebook and Twitter. The methodology behind the platform is pretty cool. Build your own store on Scoutsee, add your …

  • 2 August

    The Future Isn’t Jobless and Never Has Been

    Jobs that did not exist

    The paranoia regarding the future of artificial intelligence, robotics, and automation really needs to stop. Every industrial and technical revolution in history opened humans up to unlimited opportunities for applying their talent and creativity. It’s not that certain jobs don’t …

July, 2016

  • 30 July

    Tracx: Gain Insights, Grow Engagement, and Measure Impact With Your Social Enterprise

    Tracx Social Enterprise

    Enterprise corporations continue to unlock the potential of social media. Monitoring reputation, soliciting customer feedback, providing word-of-mouth marketing, promoting content and offers, educating and nurturing prospects and customers. Social media offers it all – acquisition, upsell, and retention. The velocity …

  • 29 July

    The State of Agile Marketing in 2016

    Agile Marketing 2016

    Almost 2 years ago, Jascha Kaykas-Wolff shared what Agile Marketing was and why corporations had to shift their strategies to utilize the methodology. Even if you don’t download Jascha’s book, make sure you read the article that goes in-depth on …

  • 28 July

    How to Promote Events on Social Media Like a Superhero!

    Social Media and Event Marketing

    Marketers continue to see great results with social media for building brand awareness, driving conversions, and building relationships with prospects and customers. I’m not sure a single industry comes close to seeing the massive impact of social media that event …

  • 22 July

    Interview: Michael Reynolds on the Sophistication of Facebook Marketing

    Michael Reynolds of SpinWeb

    Michael Reynolds started SpinWeb 20 years ago and now has 20 employees! The agency serves a niche in conservative, security-conscious, highly regulated industries. They’re a very successful Hubspot partner with a designing and executing measurable inbound marketing strategies. You may …

  • 20 July

    A Solicited or Paid Review is a Risky Review

    Online Reviews

    We had a solid discussion at a regional leadership event on collecting reviews from businesses and consumers online. Much of the discussion was around paid reviews or rewarding customers for reviews. I’m not an attorney, so I’d recommend you speak …

  • 16 July

    10 Tips to Align Your Email Marketing and Social Media

    Email and Social Media

    If you’ve been a reader of this publication for a while, you know how much I despise the email versus social media arguments out there. To unleash the full potential of any marketing strategy, aligning those campaigns across channels will …