Home / Social Media Marketing

Social Media Marketing

Social media marketing products, services and news as well as social media tips and best practices for marketers at the Marketing Technology blog.

July, 2016

  • 29 July

    The State of Agile Marketing in 2016

    Agile Marketing 2016

    Almost 2 years ago, Jascha Kaykas-Wolff shared what Agile Marketing was and why corporations had to shift their strategies to utilize the methodology. Even if you don’t download Jascha’s book, make sure you read the article that goes in-depth on …

  • 28 July

    How to Promote Events on Social Media Like a Superhero!

    Social Media and Event Marketing

    Marketers continue to see great results with social media for building brand awareness, driving conversions, and building relationships with prospects and customers. I’m not sure a single industry comes close to seeing the massive impact of social media that event …

  • 22 July

    Interview: Michael Reynolds on the Sophistication of Facebook Marketing

    Michael Reynolds of SpinWeb

    Michael Reynolds started SpinWeb 20 years ago and now has 20 employees! The agency serves a niche in conservative, security-conscious, highly regulated industries. They’re a very successful Hubspot partner with a designing and executing measurable inbound marketing strategies. You may …

  • 20 July

    A Solicited or Paid Review is a Risky Review

    Online Reviews

    We had a solid discussion at a regional leadership event on collecting reviews from businesses and consumers online. Much of the discussion was around paid reviews or rewarding customers for reviews. I’m not an attorney, so I’d recommend you speak …

  • 16 July

    10 Tips to Align Your Email Marketing and Social Media

    Email and Social Media

    If you’ve been a reader of this publication for a while, you know how much I despise the email versus social media arguments out there. To unleash the full potential of any marketing strategy, aligning those campaigns across channels will …

  • 13 July

    Visual Communication is Evolving in the Workplace

    visual communications

    This week, I was in two meetings with different companies this week where internal communications were the focus of conversation: The first was Sigstr, an email signature marketing tool to manage email signatures across the company. A key issue within …

  • 8 July

    What is Growth Hacking? Here are 15 Examples

    What is growth hacking

    The term hacking often has a negative connotation associated with it as it refers to programming. But even people that hack programs aren’t always doing something illegal or causing harm. Hacking is sometimes a workaround or a shortcut. Applying the …

June, 2016

  • 21 June

    How to Prevent Fraud in Your Next Online Contest

    Enter to Win

    We’re going to be launching the first of many contests soon to attract more visitors to our email newsletters. While we have extensive development resources, there’s no way we’re going to be developing the contest ourselves. We’re going to utilize …

  • 7 June

    The Top Online Marketing Activities for Small and Medium-Sized Businesses

    SMB Marketing

    Emarsys, a leading provider of cloud marketing software for B2C companies, has released the results of its in-person and online survey of 254 retail professionals published in partnership with WBR Digital. Key findings include SMBs (businesses with revenues of $100 million …

  • 6 June

    The New ABC’s of Retail: Always Be Connecting

    Retail Shopping Lead Generation

    Brick and mortar retail outlets still drive a lot of purchasing power to their stores – and it won’t be going away anytime soon. But behaviors are changing, requiring the internal sales strategy within stores to build better relationships and …

  • 5 June

    The Agency Characteristics and Behaviors that CMOs Want

    Agency

    Owning an agency has been both rewarding and challenging. At the root of all we achieve for our clients, we still love helping move customers through the marketing maturity model. It enables us to work with both startups and enterprise clients …

  • 3 June

    3 Tips to Clarify the Confusion of Marketing to Millennials

    millennials

    What actually is a millennial? That’s a common question being asked around the world. To some, this demographic is the unmotivated, lazy and unpredictable. To Odyssey, we see them as motivated, self­aware and pretty predictable. Certain generations have always been …