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Social Media Marketing

Social media marketing products, services and news as well as social media tips and best practices for marketers at the Marketing Technology blog.

October, 2016

  • 21 October

    Vision6: An Affordable, Customizable, Enterprise Marketing Automation Solution

    Vision6 Marketing Automation

    Australia’s largest email marketing company is now expanding into the United States, offering a customizable, enterprise-grade marketing solution to mid-market companies and agencies at an affordable price. Vision6 is an integrated email marketing automation solution built for marketers and agencies. …

  • 13 October

    AdCat: Preview, Organize, Edit and Optimize Your Social Media Ad Images


    Another great tool for all of you social marketers out there trying to optimize and configure your ads. Adcat built a beautifully simple system for previewing, editing, and optimizing your ads on social media outlets Facebook, Instagram, Twitter and Pinterest. …

  • 7 October

    Website Features Checklist: The Ultimate Must-Haves for Your Site

    Business Website Checklist

    Wow. I love it when someone designs a checklist on an infographic that’s both simple and informative. My Web Programmer designed this infographic to develop a list of features they believe should be included in every small business website. I’m …

  • 6 October

    How to Measure Your Online Public Relations Effectiveness

    How to Measure Online PR Effectiveness

    Standards are key to measure the effectiveness of any aspect of your online marketing, including public relations. Below are two sets of standards in the industry, AMEC and PRSA). Personally, I believe that PR professionals should also be adopting organic …

September, 2016

  • 19 September

    Adobe Spark: Social Graphics, Web Stories and Animated Videos

    Adobe Spark

    When Mari Smith says she loves a tool for marketing on Facebook, it means it’s worth looking into. And that’s just what I did. Adobe Spark is a free integrated web and mobile solution for creating and sharing impactful visual …

  • 17 September

    Personal Branding On Social Media Is The Most Dishonest Marketing There Is


    Forget the diet and dating ads; I think some of the most deceptive marketing there is online are the very marketing experts that continue to criticize brands and preach transparency online. They’re anything but transparent. I’m at an interesting time …

  • 14 September

    Podium: Collect and Manage Reviews in One Centralized Platform

    Podium Reputation and Review Management

    I was recently reading a post from Joel Comm about a moving company Fine Line Relocation Movers. It’s a harrowing tale of an industry that’s rife with bait and switch techniques. I was once held hostage by a mover that …

  • 13 September

    Wooing More Buyers and Reducing Waste Through Intelligent Content

    Wooing More Buyers & Reducing Waste Through Intelligent Content

    Content marketing’s efficacy has been well documented, yielding 300% more leads at a 62% lower cost than traditional marketing, reports DemandMetric. No wonder sophisticated marketers have shifted their dollars to content, in a big way. The obstacle, however, is that …

  • 9 September

    Self-Service Sales or Value-Based Pricing – It’s Still About the Experience

    Sales Growth

    Last night, I attended an event put on by PactSafe. PactSafe is a cloud-based electronic contracting platform and clickwrap API for Saas and eCommerce. It’s one of those SaaS platforms where I met the founder while he was just ramping …

  • 7 September

    TidyMarketer: All-In-One SaaS Marketing Hub for Advertising Campaigns


    Global media spend is increasing at a rate of 5.1%, expected to reach $2.1 trillion in 2019, according to McKinsey. . TidyMarketer has launched a marketing campaign solution with a media plan builder, campaign calendar, automated reports and much more, for …

  • 6 September

    Is Your Marketing House Built on a Rock or Sand?

    Sinking in Sand

    It’s not often that I have to get biblical here, but this is one of those times! Therefore whosoever heareth these sayings of mine, and doeth them, I will liken him unto a wise man, which built his house upon …

  • 1 September

    How Effective Is Live Streaming For Your Brand?

    Live Streaming

    As social media continues to explode, companies are on an evolving quest for new ways of sharing content. In the past, most businesses stuck to blogging on their website, which made sense: It’s historically been the cheapest, easiest, and most …