Home / Social Media Marketing

Social Media Marketing

Social media marketing products, services and news as well as social media tips and best practices for marketers at the Marketing Technology blog.

September, 2016

  • 19 September

    Adobe Spark: Social Graphics, Web Stories and Animated Videos

    Adobe Spark

    When Mari Smith says she loves a tool for marketing on Facebook, it means it’s worth looking into. And that’s just what I did. Adobe Spark is a free integrated web and mobile solution for creating and sharing impactful visual …

  • 17 September

    Personal Branding On Social Media Is The Most Dishonest Marketing There Is

    Fake

    Forget the diet and dating ads; I think some of the most deceptive marketing there is online are the very marketing experts that continue to criticize brands and preach transparency online. They’re anything but transparent. I’m at an interesting time …

  • 14 September

    Podium: Collect and Manage Reviews in One Centralized Platform

    Podium Reputation and Review Management

    I was recently reading a post from Joel Comm about a moving company Fine Line Relocation Movers. It’s a harrowing tale of an industry that’s rife with bait and switch techniques. I was once held hostage by a mover that …

  • 13 September

    Wooing More Buyers and Reducing Waste Through Intelligent Content

    Wooing More Buyers & Reducing Waste Through Intelligent Content

    Content marketing’s efficacy has been well documented, yielding 300% more leads at a 62% lower cost than traditional marketing, reports DemandMetric. No wonder sophisticated marketers have shifted their dollars to content, in a big way. The obstacle, however, is that …

  • 9 September

    Self-Service Sales or Value-Based Pricing – It’s Still About the Experience

    Sales Growth

    Last night, I attended an event put on by PactSafe. PactSafe is a cloud-based electronic contracting platform and clickwrap API for Saas and eCommerce. It’s one of those SaaS platforms where I met the founder while he was just ramping …

  • 7 September

    TidyMarketer: All-In-One SaaS Marketing Hub for Advertising Campaigns

    TidyMarketer

    Global media spend is increasing at a rate of 5.1%, expected to reach $2.1 trillion in 2019, according to McKinsey. . TidyMarketer has launched a marketing campaign solution with a media plan builder, campaign calendar, automated reports and much more, for …

  • 6 September

    Is Your Marketing House Built on a Rock or Sand?

    Sinking in Sand

    It’s not often that I have to get biblical here, but this is one of those times! Therefore whosoever heareth these sayings of mine, and doeth them, I will liken him unto a wise man, which built his house upon …

  • 1 September

    How Effective Is Live Streaming For Your Brand?

    Live Streaming

    As social media continues to explode, companies are on an evolving quest for new ways of sharing content. In the past, most businesses stuck to blogging on their website, which made sense: It’s historically been the cheapest, easiest, and most …

August, 2016

  • 31 August

    How to Use Hashtags to Increase Your Campaign’s Reach

    Power of Hashtags

    39% of businesses do not track their social campaigns and it’s leading to missed opportunities. I’ll show you how to effectively track hashtags during events, and methods you can use to build a wide-reaching campaign. I will focus on two …

  • 27 August

    Digimind: Social Media Analytics for the Enterprise

    Digimind is leading SaaS social media monitoring and competitive intelligence company utilized by enterprise companies and the agencies working with them. The company offers multiple solutions: Digimind Social – for understanding your audience, measuring your social marketing ROI, and analyzing …

  • 21 August

    55+ Sites to Discover or Promote Startups, Apps or Tools

    Find tools online

    Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from customized alerts we have …

  • 18 August

    DepositPhotos: Royalty-Free Stock Photos with Reverse Image Lookup!

    Reverse Image Search - Depositphotos

    We use a ton of royalty-free stock photos. From our sites, blog posts, whitepapers, as well as all of the content we produce for clients, our stock photo bill was hundreds of dollars a month. It seemed like as soon …