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Social Media Marketing

Social media marketing products, services and news as well as social media tips and best practices for marketers at the Marketing Technology blog.

November, 2016

  • 28 November

    Information Generation: Reaching Millennials with a Data-Driven Approach

    Data-Driven People

    According to a recent survey by Zillow, millennials spend more time researching, shopping around for the best option and comparing prices before making a purchase. And while this new era of the ultra-informed consumer represents a major shift for brands and companies, …

  • 28 November

    Despite What Marketers Market, Marketing is Hard Work

    Hard Work

    Another agency in our neck of the woods went under this month. It had all the characteristics of a great agency – talented leadership, a world-class team of dedicated employees, a beautiful location downtown, and impeccable branding online with a premiere …

  • 18 November

    How To Not Fail at Snapchat

    Snapchat Spectacles

    The marketing world is buzzing about Snapchat’s filing for an IPO and launch of Spectacles (basically everything Google Glass wasn’t). Yet the very mention of Snapchat still has many marketers scratching their heads. Meanwhile, tweens, teens and, you guessed it, …

  • 10 November

    19 Sales Stats for Email, Phone, Voicemail, and Social Selling

    Sales Statistics

    Sales is a people business where relationships matter as much as the product, especially in the software sales industry. Business owners need someone they can rely on for their technology. They will leverage this reality, and fight for the better …

  • 8 November

    How BoomTown Completed Its MarTech Stack With Call Intelligence


    Conversations, and particularly phone calls, continue to be among the most effective methods for connecting with people and turning them into loyal customers. Smartphones have closed the gap between browsing online and making calls — and when it comes to …

  • 7 November

    Social Media Content Ideas for the Holidays

    Holiday Social Media Campaign Ideas

    ‘Tis the season and if you haven’t planned out your holiday social media posts, here’s a great infographic from MDG Advertising to give you some ideas, Holiday Marketing 2016: 7 Fresh Ideas for Your Holiday Social Media Posts. Here are seven …

  • 4 November

    Inbound Brew: Run Your Inbound Marketing Strategies Directly from WordPress

    Inbound Marketing

    The number of solutions and complexity of integrated partners that extend WordPress is pretty amazing. Inbound Brew is a full-service digital marketing, web development, and software development firm, that helped small businesses utilize content marketing to drive engagement and leads. …

  • 2 November

    PRISM: A Framework to Improve Your Social Media Conversions

    Social Media PRISM

    The reality is that you typically don’t sell on social media channels but you can generate sales from social media if you implement a full end to end process. Our PRISM 5 step framework is a process you can use to improve …

  • 2 November

    The Benefits of Video for Search, Social, Email, Support… and More!

    Video for Search Engine Referrals

    We’ve recently expanded our team at our agency to include a seasoned videographer, Harrison Painter. It’s an area that we know we’re lacking. While we script and execute amazing animated video as well as produce great podcasts, our video blogging …

October, 2016

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