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How to Make Your Website Social

Social Proof Your Website

Enabling your site for social media is one strategy, but actually building a social strategy around the community that gathers there is quite another. The two shouldn’t be mixed up… one is about tools, the other is about people. Keep in mind that there are many, many sites that don’t have all the new fangled tools, but have incredible social activity on them.

For ages, people have asked peers they trust for recommendations on products and services. Today, whether it’s for a go-to hairdresser or a reliable auto mechanic, consumers continue to want proof that something is worth purchasing or investing in before they actually make the commitment. Where do they find that validation? From experienced customers in close social circles as well as loose circles that are developed in online communities.

About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog and recognized MarTech expert. Doug is a Keynote and Marketing Public Speaker. He's the CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. He's assisted SaaS companies like Angie's List, GoDaddy, Salesforce, Webtrends, and SmartFOCUS with their digital marketing and product strategies. Douglas is also the author of Corporate Blogging for Dummies.

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One comment

  1. Building trust is critical! Nice infographic.

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