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Social Media Crisis Management

Social Media As A Crisis Management Tool

We were ahead of our time! About 5 years ago, I partnered up with Adam Small and we built a cool text alert integration with WordPress. Our hope was that crisis management folks would buy in and use it… posting alerts and driving people back to a command center built on WordPress to get their information out. 5 years later and it looks like crisis management people are now finally adopting social media to get the word out!

To reach the broadest audience as quickly as possible, government agencies, nonprofits, corporations and others are turning to social media for crisis management.

Really appreciate this balanced, thoughtful infographic from the Emergency Management Degree site that provides direction and insight on how to use social media as a crisis management tool.


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About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog and recognized MarTech expert. Doug is a Keynote and Marketing Public Speaker. He's the CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. He's assisted SaaS companies like Angie's List, GoDaddy, Salesforce, Webtrends, and SmartFOCUS with their digital marketing and product strategies. Douglas is also the author of Corporate Blogging for Dummies.

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