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Social Ad Spending Forecast

Social Ad Spending Forecast

Social media ad revenues expected to grow to $11 billion dollars by the year 2017. Facebook alone is expected to make close to $1 billion from its mobile ad revenue in 2013.

Many social media industry leaders scoff at the idea of paying for attention in social media. That’s easy to say for individuals that were early adopters and were able to grow a substantial following. That’s not the same situation that businesses find themselves in. It’s imperative that they build a following on social media – and to accelerate that growth and capture leads – paying for advertising is a solid investment with a positive return on investment.

Social ads reach the audience in which you’ve invested a lot of money and time into nurturing. You can see which audiences are engaging the most, so you can ensure that your ads are being bought correctly and you’re actually growing your fan base based on true data. Salesforce Marketing Cloud VP Peter Goodman

If the infographic doesn’t cover enough, be sure to download Salesforce’s eBook, Everything You Need to Know About Social Media Ads.

Social Advertising Landscape

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About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog and recognized MarTech expert. Doug is a Keynote and Marketing Public Speaker. He's the CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. He's assisted SaaS companies like Angie's List, GoDaddy, Salesforce, Webtrends, and SmartFOCUS with their digital marketing and product strategies. Douglas is also the author of Corporate Blogging for Dummies.

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