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The Impact of Slow Site Speeds on Your Business

Our recent post where we lamented about migrating our site to a new host got a lot of attention. No one wants to shift hosting companies… and especially someone like us that have 30 or so sites that we actively manage.

As optimization experts, though, we didn’t have a choice. We could have every page optimized for search, promoted socially, and fine-tuned for engagement… but none of it matters if the page doesn’t load quickly. Site speed is the single-most important factor that you have the ability to change.

Evaluating your website speed may not be of primary importance but that’s only until you figure out the Bounce rate or the Abandon rate for your shopping cart. Your Conversions and Advertising revenues go down steadily without an active formulation of your website speed.

Your site speed is a combination of your hosting and other factors. And before looking at hosting, you should exhaust optimizing everything… and then look at your hosting. Why?

  • 14% of your visitors will shop somewhere else if your site is slow  Tweet This!.
  • 50% of visitors say they won’t be loyal to websites that take too long to load  Tweet This!.

Site speed doesn’t just impact user behavior, it impacts much more! It has a huge impact on search engine ranking as well – still a primary source of visitors for most sites. I’m starting to come to the realization that we may need to migrate our sites to new hosting every few years unless our host is aggressively upgrading their infrastructure.

We migrated our WordPress site to Flywheel managed hosting and it’s blazing fast. That’s our affiliate link if you’d like to test them.

Hosting Facts has put together this informative infographic, How Your Slow Website Burns a Hole in Your Pocket, to provide your team with the facts needed to move your organization to a faster infrastructure or hire a team of professionals that can assist you with optimizing your current site. It doesn’t have to be an expensive endeavor. In fact, we actually saved money with our new host!

Impact of Slow Website Speeds

 

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About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog and recognized MarTech expert. Doug is a Keynote and Marketing Public Speaker. He's the CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. He's assisted SaaS companies like Angie's List, GoDaddy, Salesforce, Webtrends, and SmartFOCUS with their digital marketing and product strategies. Douglas is also the author of Corporate Blogging for Dummies.

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